Sabrina Turman December 24, 2014 We are all feeling the festive spirit this time of the year. Christmas trees adorn entryways, stringed lights sparkle in the streets, and kids write wish lists to Santa. Now is the perfect opportunity to enthuse customers with the same holiday cheer using Facebook! Consumers are on Facebook browsing … Continue reading 5 Ways To Make Your Facebook Festive
Tamara McCleary December 24, 2014 Social Currency is the total economic value of your relationships, both in real life (IRL) and digital. ~ Tamara McCleary Previously, I’ve written on the concept of Social Currency (read that article by clicking here). No less than 3 different websites and blogs have recently asked to re-publish my … Continue reading In Building Social Currency, Engagement is Key
Lauren Riley December 24, 2014 As the year draws to a close, I thought now would be a good time to look at what the next twelve months hold for social media marketing. With anything in the digital industry, social media is developing at a rapid rate, so it’s worth taking a look at … Continue reading Top 5 Social Media Predictions For 2015
Vishal Pindoriya December 23, 2014 So, was 2014 everything you dreamed it would be and more? Or was it one series of surprises after another, each one slightly worse than the last, until you felt your soul slipping away into a level of hell that Dante’ was too scared to write about…Oh come on, … Continue reading 11 Social Media Trend Predictions for 2015
Jen Phillips April December 23, 2014 Every week, I have conversations with small business owners about how to use social media for their businesses. Many of those conversations have a similar theme and that revolves around what to post. Maybe some of these sound familiar? SMB Owner: “We started a FB page but it’s … Continue reading What Can You Post On Social Media For Business?
Vishal Pindoriya December 23, 2014 According to Jonah Lipton with the London School of Economics and Political Science, the people of Freetown, Sierra Leone (where Lipton is living while doing his fieldwork), are very much confused about the Ebola outbreak in the region. Lipton wrote in August how social media, and WhatsApp in particular, … Continue reading Mixed Messaging On Social Media
Ingrid Ewen December 22, 2014 As we near the end of another year, the world of social media has once again seen massive changes. With 2015 fast approaching, we asked industry experts what trends they expect to see in 2015 and how those trends will change the way people work in the world of … Continue reading Experts’ Views: 5 Social Media Trends For 2015
Rob Petersen December 22, 2014 50% of sales go the first salesperson to contact a prospect (source: InsidesSales.com). Social Selling is the use of social media to interact directly with prospects, answer questions, and offer thoughtful content until the prospect is ready to buy. Social selling is not hard selling. In fact, it’s the … Continue reading 37 Facts On The Future Of Social Selling vs. Cold Calling
Margie Clayman December 22, 2014 Who would have ever thought that the most buzz-worthy brand commercials would have been shot on an iPhone? How do you know if your customer would be interested in a six second video? Ask Lowe’s. The home improvement giant has been dabbling with short form videos since late 2013. … Continue reading What You Can Learn from Lowe’s Vines
Annum Munir December 21, 2014 It seems like only yesterday you were launching your first full-blown website, bursting into a toothy smile when you ranked on Google, and glowing with pride as you turned your site into the heart of your digital marketing efforts. Now, as you look ahead to 2015, it’s time to … Continue reading Lessons From Leaders: 5 Brands That are Prepared for the App-Driven New Year (And What They Can Teach You!)
