Laura Donovan — October 17, 2017 Follow @thewordpro — October 17, 2017 StockSnap / Pixabay Social Media Marketing has become a powerful tool for increasing exposure, growing a business, and generating revenue. However, there is a line between using Social Media personally versus using it professionally and sometimes business owners don’t see this line. Here … Continue reading 5 Things Businesses Should NOT to Do on Social Media
Mike McMinn — September 14, 2017 Follow @MyHubIntranet — September 14, 2017 Shutterstock Ask a hundred random business owners how they view social intranets and it’s likely that the majority will be less than enthusiastic. You see, many think of social intranets as being synonymous with time wasting. They have visions of employees sharing holiday … Continue reading Social Intranets: How Social Should Yours Be?
Carol Stephen — September 7, 2017 Follow @Carol_Stephen — September 7, 2017 Why Friendships Are Absolutely the Best ROI Of Social Media This is something I really can’t say enough: your ROI (Return on Investment) with social media is all the connections you’ll make. Some of those connections deepen and become associates. Some of those … Continue reading Why Friendships Are Absolutely the Best ROI Of Social Media
David Sinai — July 31, 2017 Follow @picsera — July 31, 2017 Social media has shifted the way ecommerce businesses interact with their existing and potential customers. It has pushed retailers to “humanize their brand” to engage with their fans at a more personal level. Images are a key part of this type of interactions. … Continue reading How To Optimize Images for Social Media
Ana Gotter — July 19, 2017 — July 19, 2017 Launching your social media video campaign feels exhausting and time consuming, but it’s not the most difficult part of the process. Instead, being able to continue to create enough high-quality, interesting videos is the toughest challenge most businesses will face. Whether you’re using YouTube or … Continue reading How to Generate Ideas for Unique Social Media Videos
If you want a strong social media strategy, you simply can’t ignore SEO. Columnist Jordan Kasteler discusses how social and SEO work hand-in-hand. Jordan Kasteler on July 18, 2017 at 10:33 am Everyone understands that a good social media strategy is the holy grail for businesses; it molds the perception of a brand, carries the … Continue reading How to use SEO data in your social media strategy
Seleah Gardiner — July 7, 2017 — July 7, 2017 geralt / Pixabay The landscape of customer service has evolved. It’s a fact. Gone are the days of picking up the phone and being placed on hold in a calling queue for what seems like hours. In today’s in- demand society, your customers are increasingly … Continue reading The Right Way to Use Social for Customer Care
How does an effective social advertising game plan differ between B2B and B2C companies? Columnist Brad O’Brien shares tips on optimizing the social approach for both audience types. Brad O’Brien on June 26, 2017 Social advertising allows for a bevy of ways to effectively reach people on social platforms, both in their personal and … Continue reading B2B vs. B2C: What’s the social strategy?
Mandy Edwards — June 13, 2017 Follow @memktgservices— June 13, 2017 Last year I made the case for social media marketing for small businesses in terms of why they need to even use it. According to the 2017 Social Media Marketing Industry Report from Social Media Examiner, 92% of marketers said that social media is … Continue reading Your Business Needs a Social Media Marketing Strategy Right Now
Spencer X. Smith — May 23, 2017 Follow @spencerXsays— May 23, 2017 In the early 2000s, I was the drummer for a small rock band. I also booked the shows. I realized early on that success as a rock band — just like anything else — was more about networking and less about talent. Band … Continue reading Here’s the One Social Media Strategy That Works on Any Platform
