Category Archives: Social Media Influence

Buffer’s Pablo Now Creates Images Optimized For All The Social Networks

Free tool gives people simple way to create square images for Instagram, horizontal for Facebook and Twitter, vertical for Pinterest. Martin Beck on October 15, 2015 Buffer has given its free images-with-a-message tool an upgrade. “Pablo,” launched last spring and the generator of more than 500,000 photos, now enables people to create images optimized for … Continue reading Buffer’s Pablo Now Creates Images Optimized For All The Social Networks

Getting a READ on Social Media Influencers

Christopher PennSeptember 11, 2015 Influencers is an incredibly nebulous term, yet it’s a focus for so many PR programs. Who is influential? What constitutes influence? While we could have lengthy philosophical debates about the nature of influence from Aristotle to today, such discussions tend not to give us operational frameworks for getting work done. Compounding … Continue reading Getting a READ on Social Media Influencers

Is Your Social Profile Sinking Your Business Development Efforts?

Steve FaberAugust 25, 2015 Is Your Social Profile Hurting Your Business Development? Social profiles are a critical part of any marketing and business development activity Have you authored your profile in such a way as to accentuate the benefits of working with you, just like you would in the “about us” portion of your web-site. … Continue reading Is Your Social Profile Sinking Your Business Development Efforts?

Fast And Easy Ways To Build Your Social Media Influence

Troy HollenbeckJuly 18, 2015 Google’s updated search engine algorithm assigns more value to websites that receive a lot of social approval signals. These are indications that social media users find these pages useful or helpful and include such things as Facebook “Likes”, how many times a link to the page has been posted on Twitter, … Continue reading Fast And Easy Ways To Build Your Social Media Influence