Category Archives: Social Media Education

Are Social Media Certification Programs a Worthwhile Investment?

Arik HansonJune 3, 2015 Last week, a colleague asked a simple question. “Are social media certification programs worth it?” Simple question, right? Unfortunately, the answer isn’t as black and white. Because the answer requires context. It’s also situational–since not everyone is looking for the same “off-the-shelf” product as the next person. So, instead of a … Continue reading Are Social Media Certification Programs a Worthwhile Investment?

Social Recruiting 101: Utilizing LinkedIn To Find Passive Job Candidates

Jessica PalmeriJune 2, 2015 As the economy continues to grow, unemployment is shrinking and the available talent pool is becoming more competitive. The result? Passive job seekers (i.e. someone who has a job, but would be open to new opportunities) are in high demand in the recruiting world. Passive candidates are generally perceived to be … Continue reading Social Recruiting 101: Utilizing LinkedIn To Find Passive Job Candidates

Show And Tell: How Social Media Authenticity Creates Community And Customers

Leah SpectorJune 1, 2015 Whether you feel social media is a minor piece of your marketing mix or a significant part of your B2C business plan, you’ve likely at least accepted it is a must-have in your online selling toolkit. While only 33 percent of social media users in the U.S. follow brands, a whopping … Continue reading Show And Tell: How Social Media Authenticity Creates Community And Customers

A Social Media Etiquette Guide for Business (Infographic)

Louis FoongMay 29, 2015 Learning to navigate the rules of business and professional etiquette in different situations is a big part of any entrepreneur’s education. The rules for managing a business dinner are different than for a presentation or a casual networking event, and the smart entrepreneur needs to be prepared for each. Similarly, different … Continue reading A Social Media Etiquette Guide for Business (Infographic)

5 Social Media Metrics You Can Stop Tracking Yesterday

Taylor NelsonMay 29, 2015 There’s a difference between knowing what social media metrics to track and knowing which metrics are not meaningful when measuring social media ROI. Differentiating between the metrics that are vanity and useful will allow you to prove the importance of social media for your business. What it all comes down to … Continue reading 5 Social Media Metrics You Can Stop Tracking Yesterday