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Category Archives: Social Branding

How to Leverage Social Media Marketing to Enhance Brand Recognition

Steve HammMay 21, 2015 You would be hard-pressed to find a professional who will tell you that social media marketing is a newfangled idea that does not show promise. Instead, industry insiders across the niches are quick to point out that any business intent on being relevant in today’s marketing dialog cannot afford to make … Continue reading How to Leverage Social Media Marketing to Enhance Brand Recognition →

Is There A Place For Social Media In A Boring Business?

Social Branding

Mark SchaeferMay 19, 2015 This is a question that seems to pop up a lot. Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? While I do believe nearly any business can benefit from some social media presence, we do need to take a rational look as to … Continue reading Is There A Place For Social Media In A Boring Business? →

5 Proven Ways To Leverage Social Proof For Your Brand

Social Branding

Valerie LevinMay 11, 2015 Does publishing engaging content make people want to buy from you? While this is important, effective content creation is only one piece of the puzzle. After your target audience has read your blog posts, downloaded your eBooks, and visited your website – they are looking for validation. They want to validate … Continue reading 5 Proven Ways To Leverage Social Proof For Your Brand →

How to Develop a Social Media Brand Standards Guide

Social Branding

by Mandy Boyle May 6th, 2015 Any organization, no matter what its size or type, can benefit from having a brand standards guide, especially when it comes to social media. Sure, it may sound like the sort of thing that only the “big guys” have, but when it comes to keeping your customer … Continue reading How to Develop a Social Media Brand Standards Guide →

8 aspects of your brand social media can help you get right

Social Branding

By Anton KoekemoerApril 20, 2015 If you are already busy with social media marketing for your business, you might assume that you are “socially branded”. There are quite a number of things you can do to improve your social media efforts, things that are most often neglected when it comes to building your profile on … Continue reading 8 aspects of your brand social media can help you get right →

How Social Media Has Changed Brand Awareness

Social Branding

Eric HammisApril 16, 2015 Social media has changed the way marketers think about strategy. What used to be a fun way to keep in touch with friends and family has quickly integrated itself as a key component in the digital marketing world. Take a minute and log in to your social media accounts and start … Continue reading How Social Media Has Changed Brand Awareness →