Bob Apollo — November 2, 2017 Follow @bobapollo — November 2, 2017 hesalzmanngmailcom / Pixabay With over a million copies sold, Geoffrey Moore’s “Crossing the Chasm” guide to marketing and selling disruptive products to mainstream customers is still one of the must-read books for B2B-focused sales and marketing leaders. One of Inc. magazine’s Top 10 … Continue reading The Enduring Relevance of “Crossing the Chasm”
Serenity Gibbons — September 24, 2017 — September 24, 2017 Pexels / Pixabay Small businesses are always looking for ways to increase revenue and grow profits. One method a lot of companies are turning to is local farmer’s markets and festivals, which are popular all over the country. If you’re interested in pursuing these “pop-up” … Continue reading 7 Sales Tips for Success at Local Farmers Markets and Festivals
Amanda Abella — September 3, 2017 — September 3, 2017 With Fall upon us, the next few months bring plenty of opportunities to earn some money through sales. The problem is most business owners don’t plan for these sale opportunities. Then, when the time actually comes, they lose money. What are sale opportunities? A sale … Continue reading 4 Upcoming Sale Opportunities You Need to Keep In Mind
Is your value proposition working? Columnist Brian Massey explains how to test and narrow your options to ensure you’ve got a strong value proposition that will optimize your marketing efforts. Brian Massey on August 10, 2017 at 11:14 am When optimizing a website, one of the best places to start is the value proposition. This … Continue reading Put your value proposition to the test
Doug Dvorak — July 27, 2017 Follow @salescoach1064 — July 27, 2017 rawpixel / Pixabay Knowing your purpose in your career is almost just as important as knowing your purpose in life and if you are on the right track they should go hand in hand. You spend a lot of time working so having … Continue reading Selling Big – How to Find Your Mission, Message & Purpose in Sales
Dan Sincavage — July 20, 2017 Follow @dansincavage — July 20, 2017 Pexels / Pixabay Business guru and well-known provocateur Tom Peters once addressed a crowd of over 400 sales and marketing executives saying: “I hate sports analogies. They’re just a bunch of male macho…” Yet, in the world of sales and marketing, sports analogies … Continue reading Marketing vs. Sales: Their Major Difference and How They Work Together
Zach Heller — July 25, 2017 Follow @zheller — July 25, 2017 Pricing is one of the most under-discussed, under-utilized tools in marketing. Though it is one of the Four Ps we all learn about in Marketing 101, we too often take for granted that the price is the price and there’s nothing we can … Continue reading How to Make Variable Pricing Work for Your Business
Just because it’s the lazy days of summer, it doesn’t mean it’s time to put your marketing efforts on the back burner. Contributor Seth Price outlines five ways to step up your lead nurturing during the summer months. Seth Price on July 10, 2017 at 10:42 am Across industries, summertime brings a notorious sales slump. … Continue reading Overcoming the summertime sales drought: Have you watered your leads?
Dave Brock — July 4, 2017 Follow @davidabrock — July 4, 2017 There’s a fascinating discussion about the various dimensions of “value” driven by Deb Calvert’s article on “Why Prospects Are Buying From Your Competitors”. Here’s the link to the discussion, be sure to look at it. But there is a part of the discussion … Continue reading Stop All This Nonsense About Value Add!
Heather R. Morgan — June 30, 2017 Follow @HeatherReyhan — June 30, 2017 geralt / Pixabay One of the basic etiquette rules in sales emails is, “Don’t talk about yourself.” Sounds simple, right? Actually, as it turns out, there’s more than one way to make your email obnoxiously self-focused. It’s not just lines like, “I … Continue reading Why Your Ego is Sabotaging Your Sales and How to Stop It
