Category Archives: Retail Industry

AI in retail media? Majority of marketers are optimistic

53% of marketers believe AI will significantly enhance targeting and ad relevance according to Cooler Screens study. Chris Wood on March 6, 2024 Marketers are ready to embrace AI in the retail media space. A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to … Continue reading AI in retail media? Majority of marketers are optimistic →

Evolution of Direct Selling from E-commerce to Social Commerce

Retail Industry

Evolution of Direct Selling from E-commerce to Social Commerce Sajin Rajan / Sep 20, 2023 Well, it’s been a long time since we’ve been exposed to the influence of technology on our daily routines. Does the idea of conquering the unimaginable with this potent and resounding force of transformation strike you as an intriguing possibility? … Continue reading Evolution of Direct Selling from E-commerce to Social Commerce →

IAB releases new guidelines as retail media networks mature

Retail Industry

Advertisers say they’ll increase RMN investment but they want standardization, a new study from the IAB finds. Chris Wood on September 14, 2023 The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. The guidelines will be open for public comment through October 13. The guidelines will be welcomed by … Continue reading IAB releases new guidelines as retail media networks mature →

Criteo puts retail media DSP into general release

Retail Industry

Commerce Max has been in limited use since 2020, it offers brands and agencies a single point of entry to retail media inventory. Constantine von Hoffman on September 13, 2023 Criteo is making its self-service demand-side platform (DSP), Commerce Max, available to all clients. It gives brands and agencies a single point of entry to … Continue reading Criteo puts retail media DSP into general release →

Online close to edging out physical stores for holiday buying

Retail Industry

Hope you like getting clothes: 70% of shoppers say they will be giving apparel this holiday season, Constantine von Hoffman on September 8, 2023 The holiday shopping season is already upon us and brick-and-mortar stores should be nervous. While 81% of consumers said they prefer shopping in-store, that’s only 9% more than said they prefer … Continue reading Online close to edging out physical stores for holiday buying →

P&G Mulls Upping Retail Media Spend

Retail Industry

P&G Mulls Upping Retail Media Spend by Les Luchter , July 28, 2023 Actress Rebel Wilson stars in new ads for P&G’s first insecticide, Zevo. Giant media spender Procter & Gamble is treading into retail media. “I generally believe the majority of brand choice is made in a retail environment,” P&G President/CEO Jon Moeller told … Continue reading P&G Mulls Upping Retail Media Spend →

Babies R Us Reborn: Smaller, Experiential

Retail Industry

Babies R Us Reborn: Smaller, Experiential by Sarah Mahoney @mahoney_sarah, July 20, 2023 Photo credit: Jarrett Birnbaum/American Dream It’s back, baby. WHP Global just opened the first of the rebooted Babies R Us store, weighing in at 10,000 square feet and stocked with plenty of experiential components. New parents can take a test drive on … Continue reading Babies R Us Reborn: Smaller, Experiential →

The dangerous lives of retail and healthcare workers in 2023

Retail Industry

By Shalene Gupta July 20, 2023 During the pandemic, frontline workers were hailed as heroes. Now that masks have come off and vaccines have gone in, frontline workers are still heroes—except they aren’t being treated as such: 58% say physical harm at their jobs is on the rise. In a new study, security platform … Continue reading The dangerous lives of retail and healthcare workers in 2023 →

How a small chain is going big with a retail media network

Retail Industry

Success with an RMN depends on the quality of consumer engagement, not the size of the organization. Constantine von Hoffman on July 10, 2023 Retail media networks (RMNs) are bringing in big money for big companies. They are responsible for 68% of Amazon’s global profits and 12% of Walmart’s, according to a BCG report which … Continue reading How a small chain is going big with a retail media network →

Search-Based Retail Media Accelerates Search Market To $350B, ‘Traditional’ Still Dominates

Retail Industry

Search-Based Retail Media Accelerates Search Market To $350B, ‘Traditional’ Still Dominates by Laurie Sullivan , Staff Writer @lauriesullivan, April 13, 2023 Search initially changed technology and the way marketers market. Now technology is changing search. Driven by the rapid acceleration of retail media, as well as new generative AI applications, total search spending is projected to … Continue reading Search-Based Retail Media Accelerates Search Market To $350B, ‘Traditional’ Still Dominates →