Google Shopping Paves The Way For Non-Retail Brands by Laurie Sullivan @lauriesullivan, December 10, 2020 Google Shopping has been a platform for retailers to bring products online in an ecommerce-type store, but during the Search & Performance Insider Summit on Thursday, Nico Bryant-Aguilar, head of group marketing at Nurx, told virtual attendees how the telemedicine … Continue reading Google Shopping Paves The Way For Non-Retail Brands
Chris Dunne November 19, 2020 Is ecommerce overtaking traditional brick-and-mortar retail? Yes. It is. What? You want more? Well alrighty then, let’s explore the differences, comparing ecommerce with retail to find out what the future holds. Is it game over for physical stores? Or can existing businesses find an edge to compete without losing the … Continue reading Retail vs Ecommerce: Can Traditional Retailers Compete in 2021?
Holidays May Give Retailers A Much Needed Boost In Cash by Laurie Sullivan @lauriesullivan, November 5, 2020 Consumers with more time at home in front of a computer screen means an increase in searches for information and reviews about the products they plan to purchase this year for holiday gifts. Market research agency Savanta, part … Continue reading Holidays May Give Retailers A Much Needed Boost In Cash
Sarah Bricker Hunt October 2, 2020 Convincing customers to buy what you’re selling is trickier online than it is with a brick and mortar store. You don’t have a friendly face behind the counter to greet them, or a helpful associate to guide them to what they’re looking for. But that doesn’t mean you have … Continue reading How to Increase Sales in Retail Online: 11 Effective Conversion Strategies
Jonathan Fries — May 4, 2020 Like most industries, the predictions for COVID-19’s long-term impact on retail vary. However, the immediate result of the pandemic and associated closures was a large-scale disruption of commerce. In retail, brick-and-mortar retailers took the brunt of the hit as many were forced to close their doors until further notice. … Continue reading How Distributed Development Can Support Retail During COVID-19
There’s an underappreciated relationship between online and offline retail. Greg Sterling on January 15, 2020 According to post-holiday sales data, U.S. overall retail sales were flat or up modestly; however, some traditional retailers saw sales declines to varying degrees. By comparison, online sales were up roughly 19% according to data from Mastercard, which said total … Continue reading Why the retailers closing stores probably won’t see a major e-commerce uptick
Five Failed Brands, Retailers Have Something In Common: Incorrect Information by Laurie Sullivan , Staff Writer @lauriesullivan, December 2, 2019 Holiday parties are a great place to learn through word of mouth about new retailers or brands that just opened nearby. Consumers grab their mobile phone and search in Google or Bing for the name to … Continue reading Five Failed Brands, Retailers Have Something In Common: Incorrect Information
Consumers want to feel better understood by retailers especially during the holiday season, according to research. Jennifer Cannon on October 23, 2019 As consumers become increasingly aware of how personal data can be exchanged for value, their expectations from brand interactions are growing — especially for retail brands entering the holiday season. According to a … Continue reading Survey: Retail brands sharing personalized offers will win over consumers this holiday season
Several retail and fashion campaigns have leveraged immersive technologies to build a brand experience that is social and provide value to customers. Lisa Peyton on May 1, 2019 It’s your typical overcast Saturday in downtown Portland, Oregon, and I’m heading out to the park to walk my dog, Betty. What I find this particular evening … Continue reading Here’s how brand marketers can use immersive technology to build an effective retail experience
Brian Mechem — April 26, 2019 — April 26, 2019 Customer preferences have undergone a drastic change in the past decade or so. With the advent of digital media, a massive number of people go to online stores to make purchases. From groceries to clothing, books to accessories, it’s much more convenient for customers to … Continue reading How to Use Social Influencer Marketing for Your Retail Business
