Category Archives: Pinterest

What To Know About (And How To Leverage!) Buyable Pins

Stacy GoodmanJuly 17, 2015 Since its inception, Pinterest has matured from a social sapling into a marketing force for brands. But while Pinterest’s features have evolved dramatically over the years, morphing into a platform driven by search, the company’s vision hasn’t. At its core, Pinterest was designed to help consumers pinpoint products, passions and ideas, … Continue reading What To Know About (And How To Leverage!) Buyable Pins →

Pinterest Launches First Third-Party Integrations With Polyvore & IFTTT

Pinterest promises more such connections with websites and apps in the coming months. Martin Beck on July 8, 2015 Pinterest switched on its developer platform today, introducing Polyvore and IFTTT as the first third-party services to be integrated with its network. The move comes two months after Pinterest announced that it was opening API access … Continue reading Pinterest Launches First Third-Party Integrations With Polyvore & IFTTT →

12 Simple Tips for Empowering Your Pins

Stacy GoodmanJune 11, 2015 Although Pinterest maintains many of the elements of a social channel—follower counts, personal feeds and community-oriented actions (e.g. sharing, commenting, etc.)—it has also evolved into a deeply personal platform that informs what people buy. According to a new study conducted by Pinterest in partnership with MillwardBrown, two-thirds of pins represent brands … Continue reading 12 Simple Tips for Empowering Your Pins →

Why Featuring Your Customers On Pinterest Will Dramatically Boost Pinterest Engagement

Sudheer SomeshwaraJune 4, 2015 Visual Content Marketing has some powerful lessons to teach. Consumers today are leveraging social media to discover and validate potential purchases. In fact, they rely more on digital feedback from friends, family and influencers, and less on brand-generated messages, according to Forrester. Their research revealed of U.S. adults online, some 70 … Continue reading Why Featuring Your Customers On Pinterest Will Dramatically Boost Pinterest Engagement →