How to deliver visually rich user experiences on mobile without dragging down page performance. We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was made popular nearly 100 years ago in an article about the power of images … Continue reading Delivering optimized media-rich content for mobile
Mobile Sponsored Content Is Read More Often, Longer by Laurie Sullivan @lauriesullivan, (November 06, 2017) The move from desktop to mobile search also continues to have an impact on content marketing. Data released Monday suggests that reading content on mobile devices now surpasses those reading on desktop. Those who are reading on mobile devices now … Continue reading Mobile Sponsored Content Is Read More Often, Longer
by Brionna Lewis June 7, 2016June 7, 2016 All trends are leaning towards mobile first. Americans are spending 51% of their time consuming online media through a mobile device. In the years to come, everything will have to be mobile first, including your marketing strategy. Chances are you’ve at least started thinking about how your … Continue reading 5 Signs Your Brand is Dropping the Ball on Mobile
by Angie Geffen May 25, 2016 Follow @AngieGeffenMay 25, 2016 For a long time, content marketing and advertising were treated as two mutually exclusive strategies. Both may have the same goal — to get more brand exposure and to attract more site visitors — but they do so in very different ways. Typically, marketers have … Continue reading Mobile Content Marketing via Native Advertising
