by Joel Goldstein November 25, 2015 Follow @joelgoldsteinNovember 25, 2015 Many companies offer their employees an annual Christmas bonus as a thank you for their hard work over the year, however is this really the best way to reward Millennial employees? Millennials are half as likely to consider monetary payments as important as their bosses, … Continue reading How to Reward Millennial Employees This Holiday Season
by Rachel Wolfson November 11, 2015 Follow @Rachelwolf00November 11, 2015 As 2016 quickly approaches, it’s clear that digital marketing is on the rise. Startups in particular are on the hunt to find exceptional marketing professionals who know how to leverage social media, make sense of marketing analytics and come up with new and creative ideas … Continue reading 5 Reasons Millennials Make the Best Digital Marketers
How do you capture the attention of the oh-so-coveted Millennial generation? Columnist Alex LePage says it’s all about using intent data to deliver customization and personalization. Alex LePage on November 4, 2015 Traditional logic behind providing content free of monetary cost is that viewers pay by giving their attention to a brand’s advertisement. It’s a … Continue reading Millennial Marketing: Getting Their Attention Through Intent
Stacy FirthNovember 2, 2015 It seems that every generation is misunderstood at some point in time, but few have received the massive amounts of negative attention that millennials have. Adjectives most often applied to the group born between 1981 and 1997 (today’s 18-34 year olds)? Spoiled. Entitled. Lazy. But like most stereotypes, they really aren’t … Continue reading 20 Best Tips for Connecting with Millennials
Jonathan BrightOctober 28, 2015 How do you create a marketing campaign for today? What’s fundamentally important to your audience? How do you earn your trust? These were the kinds of questions we asked of ourselves as Southerly met for our annual strategy day last week. (Exciting times are ahead, by the way.) As a creative … Continue reading Need to Engage Millennials? Try Engaging Yourself
Sarah MatistaOctober 19, 2015 While you might be tired of hearing all about millennials (even if you happen to be one!) there’s no denying their importance for the overall marketing strategy of most brands. Millennials – those born between the late 1980s and early 2000s – now make up a quarter of the US population. … Continue reading 5 Ways To Reach Millennials with Your Social Media Campaigns
