by Dan Mahon July 26, 2016July 26, 2016 There is no real authority to concretely distinguish what birth date range signifies a “millennial”, or most other generations for that matter, as discussed in this 2014 article in The Atlantic. Though, most resources will say that Millennials were born between sometime in the early 1980s and … Continue reading What Performance Marketers Need to Know About Targeting Millennials
Columnist Nicole Shariat-Farb shares some steps retail marketers can take to connect with this vitally important demographic where they live — online and on their smartphones. Nicole Shariat-Farb on June 10, 2016 The retail environment is crazily competitive. The old guard retailers have upped their game, and there are new startups coming online every … Continue reading The struggle is real: Marketing to Millennials
by Sarah Willis June 7, 2016 Follow @SarahQWillisJune 7, 2016 Attracting, and keeping, employees from Generation Y is one the biggest challenges facing businesses today. Millennials are harder to please than their parents’ generation, and more ambitious, which makes them prone to job hopping – 91% of Millennials expect to stay in their current job … Continue reading Why Your Millennial Workforce Needs Social Learning
by P.J. Bednarski @pjbtweet, May 9, 2016 Fullscreen added a little wrinkle to content creators’ relentless search for millennial audiences by announcing a new subset: Millennial parents. The digital provider and long-time YouTube multichannel network announced “Part Of The Family, a “community driven influencer” effort that Billy Parks, the senior vice president of original entertainment … Continue reading Fullscreen Offers Ad Bundles, Aims At Millennial Parents
by Roberta Matuson April 28, 2016April 28, 2016 A recent article in the Harvard Business Review, written by Bruce Pfau, titled, What Do Millennials Really Want From Work, is quite revealing. According to Pfau, there is little in the way of empirical research to support this billion-dollar theory that millennials are all that unique. “On … Continue reading The Shocking Truth About Millennials
by David Kiger April 6, 2016 Follow @davidkigerApril 6, 2016 Generation gaps can prove to be frustrating when it comes to running an efficient business these days. Leaders who have built long careers often find themselves puzzled at the work habits and attitudes of younger employees. The largest generational group entering and slowly becoming … Continue reading CEO Challenges: Embracing the Millennial Mentality
by Daniela Young February 14, 2016February 14, 2016 Many people are unaware of the impact the younger generations will have on the overall workforce and the types of software and applications they will demand. This younger generation, also known as Generation Y, are the fastest growing generation at work with nearly 80 million individuals. Let’s … Continue reading How Will The Millennial Workforce Shape Business Technology?
by Carmelo Hannity February 5, 2016 Follow @carmelohannityFebruary 5, 2016 Branding to consumers certainly isn’t a new concept for businesses, but employer branding is a concept that’s emerging as incredibly important to today’s businesses to remain competitive. As unemployment has ticked down in the U.S., many companies are facing what’s shaping up to be a … Continue reading 7 Ways to Build An Employer Brand That Appeals to Millennials
by Joel Goldstein December 31, 2015 Follow @joelgoldsteinDecember 31, 2015 The stereotypes of the Millennial generation have been made clear over the last few years. Laziness, entitlement, and no respect for authority, right? Wrong! Although many believe Baby Boomers have this generation beat when it comes to value in the workplace, Millennials actually have many … Continue reading Advantages Millennials Have Over Baby Boomers
by Chuck Melick December 29, 2015December 29, 2015 Are Millennials, GENX or Y’ers, Baby Boomers or Boomlets actually that different from one another? Sure, they have different experiences, but doesn’t everyone want the same thing from their job? I propose that they do! Some organizations, however, are so steeped in an outdated model of control … Continue reading Make These 5 Changes To Adapt Your Culture For Millennials
