Marketing operations expert Kimi Corrigan offers advice from her MarTech East session on the role of project managers and how workplace culture affects feedback. Wendy Almeida on October 22, 2019 Kimi Corrigan on stage at MarTech East in Boston. Marketing operations expert, Kimi Corrigan from Duo Security at Cisco, led the MarTech East session, “How … Continue reading MarTech Overtime: How marketing operations teams can be more effective
Tom Wozniak — October 14, 2019 Follow @tomwozniak One of the biggest challenges facing companies is acquiring new customers/business. Especially as companies grow, one way they may split their marketing department is into customer retention vs. customer acquisition teams. While the customer retention program focuses on keeping and growing the business from current customers, the … Continue reading Extending Your Marketing Reach with Partners
Vartika Kashyap — October 2, 2019 Follow @https://twitter.com/kashyapvartika Online marketing is a major concern for every business, large or small. To step into the business market, meet customer needs, and achieve success in the long run, you will have to work hard on your digital marketing strategy. After all, luck isn’t the only reason behind … Continue reading Top 10 Online Marketing Tools to Boost Your Business (2019)
Larry Kim — August 15, 2019 Follow @larrykim — August 15, 2019 There are so many tools at a marketer‘s disposal. You’ll find everything under the sun, including project management software, social media dashboards, Facebook Messenger chatbot builders and so much more. With all the options, it can be come a little overwhelming — to … Continue reading 15 Incredible Tools You Never Thought You Needed
Here Comes the Noise: What’s Your Media Plan for 2020? by Karlis Collins , August 12, 2019 In 2020, political candidates will spend an all-time high in advertising, dispensing a projected $9.9 billion across TV, digital and social — a marked increase over the 2018 ($8.7 billion) and 2016 ($6.3 billion) elections. With the candidates … Continue reading Here Comes the Noise: What’s Your Media Plan for 2020?
Remington Begg — July 11, 2019 Follow @remingtonbegg — July 11, 2019 When it comes to implementing the latest marketing strategy into your IT company, you’ll want to think about the user experience in relation to Conversational Marketing. Why? Because the first question conversion is critical when implementing a conversational marketing strategy. IF your first … Continue reading The Best IT Company Conversational Marketing Tactics for Your Homepage
Steven Imke — July 10, 2019 Follow @SteveImke — July 10, 2019 Both Demographics and Psychographics information play an important role in market research. They both provide insights into the customer and are fundamental inputs to a business’s marketing strategy. In fact, the ability to mine demographic and psychographic information has given rise to the … Continue reading What is the Difference Between Demographics and Psychographics?
Michael Ugino — July 5, 2019 — July 5, 2019 Just like most major marketplaces out there, Walmart Marketplace is experiencing tremendous growth. It has over two million sellers so far that cater to over 100 million unique monthly visitors. In terms of size and popularity, Walmart Marketplace isn’t far behind the likes of Amazon … Continue reading How to Sell on Walmart Marketplace: 14 Best Practices
Nicole Blanckenberg — June 17, 2019 Follow @https://twitter.com/NicoleBlancken — June 17, 2019 whoalice-moore / Pixabay If you’re opting for creating your own marketing videos or using a global video product service or platform, then you’re going to want to make sure you have all the elements you need to create a killer video. One such … Continue reading 14 Places to Find Royalty-Free Background Music for Marketing Videos
Owen Ray — June 1, 2019 Follow @invoca — June 1, 2019 Goumbik / Pixabay The tracking cookie is crumbling and it’s about to make a big mess for marketers. Cookies are the most ubiquitous method for tracking consumer behavior and gathering data, and they’re used by nearly all adtech and martech platforms. Smart cookie-blocking … Continue reading What the Death of Browser Tracking Cookies Means for Marketers: Part 1
