Category Archives: Marketing AI

AR/VR: Marketing in three dimensions

It’s early days for volumetric storytelling, but it’s at the heart of AR and VR. William Terdoslavich on July 5, 2022 Can you interact with a salesperson or a product as if you were in the same room, even though you are on your computer, someplace else? Volumetric storytelling is what we are talking about. … Continue reading AR/VR: Marketing in three dimensions →

Does the rift in AI matter to marketing?

Marketing AI

AI is at a fork in the road. Neither option is promising, but does that really matter? Kim Davis on January 29, 2021 Given all the promises we hear about AI, it might be a surprise to learn that researchers are strongly divided on the question of how the field should develop. The split is … Continue reading Does the rift in AI matter to marketing? →

10 Charts That Will Change Your Perspective Of AI In Marketing

Marketing AI

Louis Columbus — July 18, 2019 Follow @louiscolumbus — July 18, 2019 Top-performing companies are more than twice as likely to be using AI for marketing (28% vs. 12%) according to Adobe’s latest Digital Intelligence Briefing. Retailers are investing $ 5.9B this year in AI-based marketing and customer service solutions to improve shoppers’ buying experiences … Continue reading 10 Charts That Will Change Your Perspective Of AI In Marketing →

When should marketers use AR and when VR?

Marketing AI

A marketing tech exec offers some rules of thumb. Barry Levine on July 26, 2018 Augmented reality (AR) adds visual overlays on the physical world and is usually viewed through a smartphone. Virtual reality (VR) depicts a self-contained, navigable 3D world and is usually experienced through a specialized motion-detecting headset. Just as marketers … Continue reading When should marketers use AR and when VR? →

From algorithms to advertising: 7 steps to introducing AI to marketing

Marketing AI

Contributor Tomer Naveh provides a simplified look at how artificial intelligence (AI) is applied to automate digital marketing programs from start to finish. Tomer Naveh on March 2, 2017 Artificial intelligence — once the rarefied domain of big-name, ambitious projects like Google’s self-driving car or IBM’s Watson — is now finding its way into … Continue reading From algorithms to advertising: 7 steps to introducing AI to marketing →