Conor Bond — August 14, 2018 — August 14, 2018 With over 80 million small businesses using Pages to engage customers and drive growth, Facebook has become an indispensable resource for local advertisers. 1.6 billion people use Facebook to connect with small businesses, and the majority of these users visit their favorite businesses’ Pages on … Continue reading 4 Facebook Updates to Help You Market Your Local Business
Randy Milanovic — June 10, 2018 Follow @kayak360 — June 10, 2018 Back when I first opened up our digital marketing firm, search engine optimization (SEO) was thought of as a niche, technical topic. Now, it’s unusual for me to run into a business owner who doesn’t have some sort of search consultant they are … Continue reading Do Local Businesses Really Need an SEO Retainer?
Eric Rosenberg — May 15, 2018 — May 15, 2018 sharonang / Pixabay Running a business can sometimes be a lonely endeavor. Whether it is the isolation of working for yourself as a freelancer or the isolation of being the boss, it is always a good idea to get out there and build your network. … Continue reading Best Local Business Organizations to Build Your Network
How worried should brick-and-mortar businesses be about companies like Amazon? Columnist Adam Dorfman weighs in with some thoughts on how local players can stay competitive. Adam Dorfman on July 18, 2017 Is there any business that Amazon can’t disrupt? In recent weeks, I’ve seen Amazon entering businesses ranging from home furnishings to banana distribution … Continue reading Three ways local businesses can survive the on-demand threat
Stephanie Heitman — June 28, 2017 Follow @stephheitman — June 28, 2017 meineresterampe / Pixabay Whether you live in an area with a number of tourists or you’re just looking to attract more new customers this season, updating and managing your local listings is an easy way to make sure your business is visible online. … Continue reading 3 Ways to Entice Tourists to Your Local Business this Summer with Listings
Shell Harris — June 25, 2017 Follow @shellharris — June 25, 2017 70154 / Pixabay Finding potential customers is a demanding process for small businesses. Gone are the days of paying for a Yellow Pages advertisement and forgetting about it. Citation sites and online business directories have replaced those golden tomes. The more online exposure … Continue reading 26 Free Online Directories to List Your Local Business
Columnist Brian Smith discusses some of the recent developments and technology that will impact local search, both in the short term and the long term. Brian Smith on May 1, 2017 We’ve entered an exciting time for local marketing. Big Data, digital assistants, augmented reality and beacons will fundamentally change the way users discover … Continue reading The future of local discovery
Karen Repoli — March 28, 2017 Follow @karenrepoli— March 28, 2017 We recently purchased a new home and embarked on the task of remodeling it to our taste. Since we are in a new community, I’ve been searching for local contractors for painting, countertops, tiling, etc. I was surprised by the number of service business … Continue reading Why Your Local Service Business Needs a Website
Scott Barnett — December 5, 2016 Follow @scottabarnett— December 5, 2016 We were surprised to read recently that 56% of all local retailers haven’t claimed their Google My Business (GMB) page. This is the first thing a small business should do when setting up their online profile, and there are no shortage of Local SEO … Continue reading Local Businesses Want Local Solutions
How can enterprise businesses grow their local marketing without ads? Columnist Megan Hannay says the only way is to rethink ‘organic’ marketing. Megan Hannay on September 28, 2016 Scaling local seems oxymoronic, which is why advertising platforms — digital and analog — rule in the local space. If you Google the term “local marketing … Continue reading How to scale organic local marketing
