Category Archives: Local Business

Optimizing For Local When There’s No Physical Location

Search Engine Watch, Friday, July 29, 2016 2:05 PM Put user-focused content on category pages, use structure data to stand out, and make the most of intelligent personal assistants, said Sam Nemzer during a presentation at MozTalk on how to use local SEO for a business that does not have a physical location, according to Tereza Litsa. She … Continue reading Optimizing For Local When There’s No Physical Location →

Profitable Local Business Ideas With Pokémon Go

Local Business

by Andre W. Klein July 27, 2016 Follow @akleines2July 27, 2016 Let’s put this in perspective. Pokémon Go had 21 Million DAILY users in under 24 hours of release. That is more than what other successful applications took a week to reach. The daily engagement pales in comparison to what Whatsapp and Facebook, Twitter experiences. … Continue reading Profitable Local Business Ideas With Pokémon Go →

8 tips from 7 months of local sponsorship marketing

Local Business

Looking to dive into local sponsorships? Columnist Megan Hannay offers eight lessons learned that will help you plan your strategy. Megan Hannay on July 27, 2016 This blog post series is not subtle about its advocacy for local sponsorships. But based on current local marketing inventory, it’s clear that sponsorship needs are ready for … Continue reading 8 tips from 7 months of local sponsorship marketing →

Using Strategic Business Partners to Build Local Business

Local Business

by Matt McKeon June 25, 2016June 25, 2016 How can small and big business work together to build strong communities and profits? Small businesses form a vital part of the American economy and market. In December 2015, businesses with under 50 employees created 93,000 jobs in the US, making them an important source of post-recession … Continue reading Using Strategic Business Partners to Build Local Business →

Loving Local Directories Again

Local Business

by Randy Milanovic June 7, 2016 Follow @kayak360June 7, 2016 Given the SEO fallout around web directories of the past, there is a lot of confusion (and perhaps fear) around the use and effectiveness of local business directories, and rightfully so. They were known – once upon a time – as “link directories,” and auto-submitting … Continue reading Loving Local Directories Again →

5 Powerful Ways to Build a Successful Local Business in 2016

Local Business

by Akinde Hafiz May 23, 2016 Follow @akinde_hafizMay 23, 2016 Local businesses are fast springing up in every part of the world as a result of their huge investment potential. In the US alone, there are over 20million of them, and 71 percent of local business owners expect an increase in revenue in 2016. However, … Continue reading 5 Powerful Ways to Build a Successful Local Business in 2016 →

4 effective local positioning strategies you’re overlooking

Local Business

Local search columnist Lydia Jorden explores four ideas that, when utilized, can have a major impact on local SEO success. Lydia Jorden on May 23, 2016 As SEOs, we know having the right content, in the right place, at the right time, can work to elevate search positioning and increase a local business’s conversions. … Continue reading 4 effective local positioning strategies you’re overlooking →

3 Ways Businesses Can Profit from Local Outreach

Local Business

by Andrew Gazdecki May 5, 2016 Follow @biznessappsMay 5, 2016 Small business marketing is tough—especially on a shoestring budget—so developing a community outreach program is an excellent way to gain local traction and up visibility without a huge investment. Here are three low-cost community outreach strategies that add real value to your marketing campaign and … Continue reading 3 Ways Businesses Can Profit from Local Outreach →

Local marketing: What is the true local web?

Local Business

Columnist Garrett French explains how local businesses can improve their online visibility by becoming a part of the local ecosystem, both online and off. Garrett French on March 23, 2016 If you’re just in Yelp or the Yellow Pages, you’re not truly “local” yet. You’re missing out on audiences native to a particular city. … Continue reading Local marketing: What is the true local web? →

Google’s Experimental Podium on Select Local Businesses

Local Business

by Al Gomez March 10, 2016March 10, 2016 In light of upcoming U.S. presidential elections, search engine giant Google has created new features to make it easier for users to stay in touch with their favorite candidates. There’s no official name for it, but they look a lot like cards that contain the most recent … Continue reading Google’s Experimental Podium on Select Local Businesses →