Andrea Willson — November 2, 2016 — November 2, 2016 When your prospects are on the fence, pondering whether to purchase from your company or a competitor, they’re likely doing thorough research to ensure they’re making the right decision. From a vendor perspective, it’s crunch time. Case studies can be an extremely effective marketing tool … Continue reading How to Utilize Case Studies to Build Credibility with Your Prospects
by Brian Basilico Follow @bbasilicoOctober 26, 2016 Persistence Pays Off It’s been almost two years, two episodes per week and almost 100 podcast guest experts. That’s over 3000 minutes and over 50 hours of audio. That my friends, is a lot of content and a hell of a lot of work! Now, I am no … Continue reading What I Have Learned After Creating & Publishing 200 Podcast Episodes
What can marketers learn from Machu Picchu and the Incas? Contributor Scott Vaughan takes a trip to the ancient citadel and comes away with four lessons we can apply to martech today. Scott Vaughan on October 19, 2016 I just returned from a holiday exploring Peru and the “lost city” of the Inca Empire, … Continue reading Machu Picchu and martech: CMO lessons from the Inca Empire
by Aaron Baar, Staff Writer, October 11, 2016 The Internet has changed the way consumers purchase products in so many ways, it’s hard to even remember how things were before. For those who don’t remember (or never knew), buying a car was a days- or weeks-long process that involved in-person visits to many different dealers, … Continue reading Lessons You Can Learn From The Auto Industry
3 Surprising Lessons From Building 26,000 Links By: Kelsey Libert September 27th, 2016 The Fractl team has worked on hundreds of content marketing projects. Along the way, we’ve kept track of a lot of data, including everywhere our client campaigns have been featured, what types of links each campaign attracted, and how many times each placement … Continue reading Learnings From 31,000 Media Mentions And 26,000 Links
by Toby GrahamSeptember 16, 2016 If you’ve been reading the news over the last few days, I’m sure you’ve come across the trouble that a large financial institution has found itself in with the Consumer Finance Protection Bureau (or CFPB for short). CNN has a great recap of the story, but the quick overview that … Continue reading A Cautionary Tale About the Largest CFPB Fine Ever
by Matt Goldman Follow @TheOriginalBullAugust 31, 2016 This week brought the unfortunate news that film legend Gene Wilder had passed away at age 82. He was famous across the globe for roles in Blazing Saddles, Young Frankenstein, The Producers, and many more; but perhaps his most iconic role was that of Willy Wonka. No matter … Continue reading 4 Business Lessons We Learned from Willy Wonka
by KC Claveria Follow @kcclaveriaAugust 21, 2016 When I first heard of Instagram Stories, my initial reaction was a mix of disgust and disapproval. The feature, which was unveiled by the Facebook-owned company this month, allows users to post content that disappear within 24 hours. It’s a blatant, unapologetic copy of Snapchat, the photo- and … Continue reading Ephemeral innovation: Lessons from the Instagram Stories-Snapchat Saga
by Kirsten Tanner Follow @kirstygirlAugust 18, 2016 For a budding entrepreneur inspiration can be found almost anywhere with the number of start-ups gaining traction, the oftentimes stupid ideas on Shark Tank getting air time and actual credit and of course the huge success stories that can be seen everyone, none more so than Pokémon Go. … Continue reading What Entrepreneurs Can Learn From Pokemon Go
by Laila HowardAugust 15, 2016 Let’s be honest, you never remember anything like you remember a first. The first time you ride a bike. The first time you fall in love. The first time your infant takes a step. All of our firsts are breathtaking, messy and glorious. Your first job is no exception. That … Continue reading Lessons from Stephen Colbert’s #FirstSevenJobs
