Category Archives: Instagram Tools

A Different Kind of Filter: The Marketer’s Guide to Navigating Instagram’s New Algorithm

by Brian Honigman April 12, 2016 Follow @BrianHonigmanApril 12, 2016 When Facebook bought Instagram in 2012 for the (then shocking) price tag of one billion dollars, the digital world wondered aloud what Facebook’s endgame was. Some lauded the move, others were cautiously hopeful, and quite a few predicted imminent doom for the house that Zuckerberg … Continue reading A Different Kind of Filter: The Marketer’s Guide to Navigating Instagram’s New Algorithm

How Brands Can Master Instagram’s New Relevancy Algorithm

by Becca Crouse March 29, 2016March 29, 2016 This month, Instagram announced its plans to apply a relevancy algorithm to its main feed, which would no longer display images or videos in chronological order. Instead, the company explained the algorithm will pull and show posts in an order based on the “likelihood you’ll be interested … Continue reading How Brands Can Master Instagram’s New Relevancy Algorithm

5 Tips to Show Up in Instagram’s New Algorithm Feed

by Susan Solovic March 29, 2016 Follow @SusanSolovicMarch 29, 2016 If your small business has a following on Instagram, you need to understand how the algorithm governing its feed has changed recently. Items used to appear reverse chronologically in your followers’ feeds, so if your followers checked their Instagram accounts shortly after you posted something, … Continue reading 5 Tips to Show Up in Instagram’s New Algorithm Feed