Maura Canavan — July 6, 2017 — July 6, 2017 If you read our blog regularly, you’re probably used to hearing us say that the era of app acquisition being the most critical metric for app marketers is over. And that’s true! Successful mobile apps are all about user engagement. App acquisition is still important, … Continue reading How to Create an Instagram Ad Strategy That Makes an Impact (And Why You Should)
Mary Lister — May 25, 2017 — May 25, 2017 As I was writing this post, I reached out to coworkers and friends to screenshot their favorite Instagram ads. The responses were, unfortunately, lacking to non-existent. When I kept bugging them, most responded saying that they either only saw terrible ads, or none at all. … Continue reading 13 of the Best Instagram Ads We’ve Ever Seen
A couple of months ago, Snapchat started showing computer-curated Stories in search results. Now Instagram is, too. Tim Peterson on May 23, 2017 It’s a weekday, so Instagram is copying Snapchat again. Roughly two months after Snapchat began showing algorithmically curated Stories in its search results, Instagram has started displaying algorithmically curated Stories on … Continue reading Instagram’s Location, Hashtag Stories are its spin on Snapchat’s search-driven Stories
Carlo Pacis — April 28, 2017 — April 28, 2017 Instagram competitions are awesome for business. They help you reach engage new fans and generate leads with the serious potential to drive massive sales. They’re one of the most popular ways to market on the visual media platform, because it’s one of the most effective … Continue reading How to Run a Successful Instagram Competition (2017)
Andrew Raso — November 13, 2016 Follow @andrewraso1— November 13, 2016 Instagram has never been more popular than it is now. It was already on the fast track to success when it launched in 2010, and it seems to have strapped on a jetpack after Facebook’s acquisition of the site. According to eMarketer, the number … Continue reading 7 Quick Tips to Get More Out of Your Instagram Ads
by Jonathan Chan Follow @joncwritesOctober 10, 2016 If you’ve been wondering how to get more followers on Instagram you are not alone. Instagram has more than 500 million monthly active users which means almost every single demographic is represented in large numbers on the social network. That’s exciting for digital savvy brands! There are a … Continue reading Instagram Ad Tips for Small Business Owners Who Want to See Results!
by Carlo Pacis July 21, 2016July 21, 2016 We’ve been writing a lot about Instagram lately, and with good reason. The platform has shown immense growth in recent years, and it’s only getting bigger. Like my friend Jordan mentioned in For the Gram: The Anatomy of a Perfect Instagram Ad, it’s time to start paying … Continue reading 6 Captivating Instagram Ad Campaigns
by Denise Chan June 29, 2016 Follow @denisechan26June 29, 2016 Many advertisers are now shifting their budgets towards Instagram Sponsored Ads. With 80 million photos and 3.5 billion likes generated daily on the platform, brands are eager for a slice of the social commerce pie. The secret is, Instagram is easy. You don’t need professional … Continue reading Paid Social Strategy 101: Instagram Sponsored Ads
by Jordan Lore June 28, 2016June 28, 2016 A lot of buzz has been circulating Instagram the past few months with the release of new business tools and the new Instagram algorithm. This algorithm change puts a new emphasis on Instagram’s (previously pretty neglected) advertising platform. If you haven’t been paying attention, it’s time to … Continue reading The Anatomy of a Perfect Instagram Ad
