by Eric Seal November 20, 2015November 20, 2015 (November 20, 2015), Google dropped a bomb on us. They released the full version of their Search Quality Guidelines. This 160-page PDF contains all the guidelines Google’s evaluators use to “assess the quality of Google’s search results.” Why did Google release their search quality guidelines? They say … Continue reading Google Search Quality Guidelines: Released!
by Spencer Durrant November 20, 2015November 20, 2015 It’s estimated that around 30% of small and midsize business’ annual sales occur during the holiday selling season –– making it a significant driver of overall company revenue. As such, you likely began planning for the holiday season months ago, but some recent data and insights released … Continue reading Google’s Latest Mobile Shopping Data is In: Here’s How You Can Better Inform Your Holiday Strategy Last Minute
Missi FreimarkNovember 6, 2015 A free tool created by Google, Webmaster Tools allows you to understand what’s happening within your website – and beyond, to searches. This allows you to make informed decisions about your site based on data, such as keywords that are ranking, or how much traffic you are getting at your site. … Continue reading Using Webmaster Tools to Attract More Leads
Alexey YeskowNovember 5, 2015 Internet marketers often have to add or edit different kinds of scripts on the site to track user actions. If the use of tags is not accompanied by effective management, it can lead to many problems and long implementation time: The abundance of code slows down the site work. Unnecessary or … Continue reading An Ultimate Guide to Google Tag Manager
Brian BasilicoNovember 3, 2015 Have you ever received a call from Google wanting to talk with you to make sure your Google Business listing is up to date? These automated phone calls say, “Our records show you have not updated your free Google (business) listing.” Even if you are registered with the ‘Do Not Call’ … Continue reading 5 Quick Tips To Make More Money With Google AdWords
by Laurie Sullivan @lauriesullivan, October 26, 2015 Considering Google Consumer Match? “Avoid dumb targeting,” says Matt Miller, SVP of analytics and targeting at global performance agency Performics. The platform allows search marketers to bridge other forms of media like email to more finely target consumers in search advertising or on YouTube. Segmentation becomes the … Continue reading Tips To Avoid Dumb Targeting In Google Consumer Match
Melissa DukoOctober 26, 2015 Exact match and broad match are the Olsen twins of PPC advertising. While both are match types, how they match is as different as night and day. Exact match tells your network to only recognize your exact keywords, ignoring any other variations. In contrast, broad match does the complete opposite: it … Continue reading How to Use Exact Match and Broad Match to Your Advantage
The data visualization tool shows search data on more than 5,000 products in US cities. Ginny Marvin on October 23, 2015 To help retailers better understand shopper search habits in the US at the local level, Google is opening up more of its cache of product search data in a new visualization tool called Shopping Insights. … Continue reading Google’s New Shopping Insights Tool Shows Retailers Product Search Intent At The Local Level
ZOG DigitalOctober 7, 2015 Google recently introduced Customer Match, a new tool that gives advertisers a better way to capitalize on a consumer’s intent-rich moments by tapping into historical search data. Customer Match will allow marketers to upload lists of emails and match them to signed-in Google users on Gmail, Search and YouTube. It will … Continue reading Customer Match Enables Email Data for Google Platforms
Oliver NeelyOctober 7, 2015 If you asked me why your website isn’t on the first page of Google, you could get one of 100 different answers. There are hundreds, if not thousands of metrics used by Google when ranking websites. So you could easily spend days, if not weeks, discussing various theories & reasons why. … Continue reading Does Google Trust Your Business?
