Google Gives Brands Ads, Data To Compete On Price, Local Inventory by Laurie Sullivan @lauriesullivan, June 12, 2018 The always-on consumer has caught up with Google and is now demanding more from brands and retailers. The search engine on Tuesday released several new ways for brands to remain competitive and give consumers the instant gratification … Continue reading Google Gives Brands Ads, Data To Compete On Price, Local Inventory
Category Archives: Google Tools
Google Rolls Out ‘Lens’ With Real-Time Info On Everything Your Camera Sees
technology Google Rolls Out ‘Lens’ With Real-Time Info On Everything Your Camera Sees by P.J. Bednarski @pjbtweet, (May 25, 2018) What’s bouillabaisse all about? The new, improved Google Lens, hyped at the annual Google I/O conference earlier this month, will be able to help the menu-challenged by not only defining it but giving you a … Continue reading Google Rolls Out ‘Lens’ With Real-Time Info On Everything Your Camera Sees
Why Your Google Ranking Doesn’t Matter
Jason Davis — May 9, 2018 Follow @weareelement502 — May 9, 2018 I remember the days when there was such an obsession with getting on page one of the search engine results page (SERP) for Google. I’m actually being a little sarcastic, but I digress. If you are losing sleep about your ranking on Google … Continue reading Why Your Google Ranking Doesn’t Matter
Google Gives Agencies Custom Services In Google My Business
Google Gives Agencies Custom Services In Google My Business by Laurie Sullivan , Staff Writer @lauriesullivan, May 2, 2018 The regular business version of Google My Business — a free tool to help them manage their online presence across services like Maps and Search — apparently wasn’t enough to help search and advertising agencies with multiple … Continue reading Google Gives Agencies Custom Services In Google My Business
Google Maps Being Abused By Scammers To Redirect Links
Google Maps Being Abused By Scammers To Redirect Links by Laurie Sullivan @lauriesullivan, May 2, 2018 Google Maps, a tool search that marketers frequently use to support campaigns, has been hit with another scam. Scammers have been abusing a feature in the Maps API, the link-shortening service on Google Maps. They redirect users to undesirable … Continue reading Google Maps Being Abused By Scammers To Redirect Links
How to Get Your Business on Google’s Right Sidebar “Knowledge Graph”
Jenn Villa — May 1, 2018 — May 1, 2018 Simon / Pixabay Almost every search for a business on Google serves up an information box on the right side of the results page. It shows the company name, phone number, hours, a link to their website, as well as pictures and reviews. You love … Continue reading How to Get Your Business on Google’s Right Sidebar “Knowledge Graph”
Google And The Path Of Objective Opinions
Google And The Path Of Objective Opinions by Laurie Sullivan , Staff Writer @lauriesullivan, April 13, 2018 Guillaume Chaslot, a computer programmer who spent some time working on recommendations at YouTube, began tracking them in 2016. He believes the algorithm leads searchers down a specific path — and not the one the person searching for answers … Continue reading Google And The Path Of Objective Opinions
Google patent on related entities and what it means for SEO
Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of strengthening entity associations in your SEO and link-building efforts. Dave Davies on April 9, 2018 I read a lot of patents, many of which may or may not apply to search engine … Continue reading Google patent on related entities and what it means for SEO
Google Home Turns Into Search, Discovery Tool For Coachella Music Festival
Google Home Turns Into Search, Discovery Tool For Coachella Music Festival by Laurie Sullivan @lauriesullivan, April 9, 2018 Google released on Monday a Google Assistant voice command — Hey Google, talk to Coachella — that allows music lovers to keep up with the happenings at the festival, which kicks off April 13. Most fans of Beyonce and Cardi … Continue reading Google Home Turns Into Search, Discovery Tool For Coachella Music Festival
Have You Noticed a Change in Google Image Search?
Randy Milanovic — April 3, 2018 Follow @kayak360 — April 3, 2018 Recently, a few of our more astute connections have noticed something interesting: in many cases, clicking on an image within a Google image search no longer takes you straight to the image or allows you to download it. Instead, it takes you to … Continue reading Have You Noticed a Change in Google Image Search?