Callum Coard September 30, 2020 Everything you need to know about Google Ads remarketing, including how it works, how it differs from retargeting, how much it costs and how to set up your first campaign. Google Ads remarketing allows you to re-engage with previous website visitors who didn’t convert first time around. Instead of letting … Continue reading Guide to Google Ads Remarketing
Joe Martinez September 27, 2020 Google dynamic display ads (not to be confused with Dynamic Search Ads) are a valuable way to showcase previously viewed products or services to users who have already visited your website or app. The setup of dynamic remarketing in Google Ads is pretty easy, but this feature is available only … Continue reading How to Set Up Google Dynamic Display Ads: Your Quickstart Guide
Susan Hallam September 5, 2020 Advertisers on the Google UK platform will pay an additional 2% levy on top of their advertising spend effective 1st November 2020. The new UK Digital Services Tax is a charge on revenues made by businesses that provide social media services, search engine, or online marketplaces to UK-based users. The … Continue reading Google Advertising Adds a 2% Tax: Budgeting For the New UK Digital Services Tax
Pam Aungst August 27, 2020 Back in March, I covered the announcement that Google would be donating $ 340 million in Google Ads credits to active SMB accounts as a part of their $ 800 million COVID-19 relief fund. At the time, no one knew much about this initiative other than that Google planned to … Continue reading Google Ads COVID-19 Ad Credits for SMBs
Joe Martinez July 31, 2020 It’s no secret that accounts using Google Ad Grants for Nonprofits have their limitations. And while it may be easy to complain about the lack of features for a Google Ad Grants account, you can work with these limitations. There are certain workarounds that we can use to try and … Continue reading 3 Tips to Get More Free Traffic from Google Ad Grants
Publishers can also start testing the Funding Choices integration with IAB Europe’s Transparency and Consent Framework for GDPR. Ginny Marvin on July 31, 2020 Funding Choices, Google’s consent management tool for publishers using Google ad servers, can now handle CCPA requests, Google announced Thursday. It’s integration with IAB Europe’s Transparency and Consent Framework is also … Continue reading Google adds CCPA opt-out handling for publishers in Ad Manager, AdMob
Joe Martinez July 13, 2020 Google Ads price extensions are one of the manually created extensions within the platform. If your ad rank is high enough, these extensions can apply to your text ads on both mobile and desktop devices. Now, the name is pretty self-explanatory. It is a price extension, so we can showcase … Continue reading How to Improve Performance with Google Ads Price Extensions
States Leaning Further Toward Breakup Of Google Ad-Tech Biz by Laurie Sullivan @lauriesullivan, June 5, 2020 The investigation of Google by the state attorneys general has once again moved to the forefront. Reports suggest that it could lead to a breakup of the tech company’s ad business as part of an expected lawsuit. Fifty attorneys … Continue reading States Leaning Further Toward Breakup Of Google Ad-Tech Biz
James Faulkner — May 20, 2020 Google Ads is the most in-demand advertising platform in the world. Average CPCs range from £0.48 to £1.95 depending on the channel. In this article, we take a closer look at how much Google Ads cost across different industries and how these ads compare to other platforms. What is … Continue reading How Much Do Google Ads Cost?
This year,the company says it has removed “tens of millions” of COVID-19 related ads. Ginny Marvin on April 30, 2020 Last year, Google says it took down 2.7 billion so-called bad ads for violating the company’s ad policies, according to its annual report released Thursday. That’s up from the 2.3 billion bad ads Google reported … Continue reading Google removed 2.7 billion bad ads, nearly 1 million ad accounts in 2019
