Susie Marino July 23, 2021 Now, before you start frantically searching for a Google announcement that they removed this metric, you can breathe out a sigh of relief because Quality Score still exists within accounts. But is it still relevant? Quality Score has always been considered one of the most elusive performance metrics in Google … Continue reading Does Google Ads Quality Score Still Matter in 2021?
Susie Marino July 19, 2021 It’s interesting how quiet the release of Google Ads dynamic exclusion lists was back in April 2021. In my personal experience as a consultant specializing in display, this is a game-changer. If you’re running a display or video campaign, odds are that at some point, you’re going to run into … Continue reading 3 Reasons to Use Google Ads Dynamic Exclusion Lists (+How to Do It)
Google Ads Optimized Targeting Rolls Out by Laurie Sullivan , Staff Writer @lauriesullivan, July 15, 2021 A “Signal” in Google Ads under the Demographics tab is for optimized targeting, a new feature gradually rolling out to Google Ads Manager users, that may not be available for all accounts. Google Ads expert Brett Bodofsky pointed it out on … Continue reading Google Ads Optimized Targeting Rolls Out
Susie Marino July 12, 2021 I have good news and bad news. The bad news is every advertiser has a budget they need to stick to. The good news is you can stay within budget by getting selective with where your money is going. Literally. We’re talking geotargeting. Geotargeting is a form of targeting by … Continue reading 10 Geotargeting Tips to Maximize Your Google Ads ROI
Susie Marino July 5, 2021 It’s crazy to think that Google Ads started over 20 years ago with plain old text ads. We’ve come a long way, with display ads, dynamic ads, YouTube ads, and more. But traditional, static creative for these ad types simply doesn’t cut it anymore. If you want to engage your … Continue reading 7 Things to Know About the NEW Google Ads Creative Studio
Susie Marino June 13, 2021 Despite Google’s claims that broad match is more effective than ever before, many advertisers are still reeling from the loss of their beloved modified broad match type. How can you continue getting relevant traffic from your ads? Enter: Broad match keywords + audience targeting. To be fair, this was always … Continue reading How to Succeed in Google Ads Without Modified Broad Match
Michelle Morgan June 6, 2021 Not long ago, Google announced that in addition to the new Insights page, advertisers would now be able to automatically apply the platform’s customized campaign performance recommendations with the click of a button. This is in an effort to help businesses move faster, save time, and be helpful to their … Continue reading Should You Let Google Ads Apply Recommendations Automatically?
John Bogna June 1, 2021 So you’ve chosen a business idea, built your website, and now you need to get the word out. Chances are you’re already considering advertising through the two behemoths of the online ad world, Google and Facebook. But is it actually worth it to buy ads ? If so, which platform … Continue reading Google Ads vs. Facebook Ads: Which Is Right for Your Business?
Wesley MacLaggan May 31, 2021 Google recently announced that the current Google AdWords API will sunset on April 27, 2022. Anyone using this API will need to migrate to the Google Ads API by that date. While the new API has a lot of benefits, this upgrade requires a major overhaul for advertisers, brands and … Continue reading 10 Things to Know About the Google Ads API Upgrade
Lior Krolewicz April 27, 2021 Each year Google Ads and digital marketing are getting more competitive. Now more than ever, companies are turning to online advertising to promote their business. As a business owner or marketer, you might wonder if the competition is already too high to get started. In this article, I will review … Continue reading 5 Essential Google Ads Techniques for 2021
