AI adoption doesn’t have to be overwhelming. Here’s how to successfully integrate generative AI into your B2B operations. Mark Ogne on May 17, 2024 Ah, there it is again — the genAI buzz. It’s going to transform B2B sales and marketing, right? You’ve been on LinkedIn. Like me, you’ve come across a flood of … Continue reading Cutting through the hype: Generative AI adoption in B2B
Category Archives: Generative AI
Google Gen AI Video Model Creates Creators
Google Gen AI Video Model Creates Creators by Laurie Sullivan , Staff Writer @lauriesullivan, May 14, 2024 Veo, Google’s generative AI video creation tool announced at I/O on Tuesday, can produce high-quality 1080p resolution video from the inputting of text, image, and video prompts. The tool has an advanced understanding of natural language to enable the … Continue reading Google Gen AI Video Model Creates Creators
Here’s how California state agencies plan to use generative AI
May 10, 2024 Here’s how California state agencies plan to use generative AI The state hopes that AI tools will improve public service functions such as road safety and call wait times. BY Associated Press Generative artificial intelligence tools will soon be used by California’s government. Democratic Gov. Gavin Newsom’s administration announced Thursday the state will … Continue reading Here’s how California state agencies plan to use generative AI
How DHS is hustling to leverage—and contain—generative AI
May 09, 2024 How DHS is hustling to leverage—and contain—generative AI Discovering subtle patterns in signal data through AI can mean the difference between preventing and suffering an attack. BY Mark Sullivan Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive … Continue reading How DHS is hustling to leverage—and contain—generative AI
5 questions marketers should ask before implementing Gen AI
May 23, 2024 5 questions marketers should ask before implementing Gen AI Generative AI has the potential to personalize and improve the customer experience, if it’s implemented in the right way. BY Barie Carmichael and Praveen Krishnamurthy Sixty-three percent of marketing leaders intend to invest in generative AI (Gen AI) in the next two years. But, … Continue reading 5 questions marketers should ask before implementing Gen AI
Meta rolls out genAI features for advertisers
Current and upcoming tools in Ads Manager’s Advantage+ creative suite aim to cut down on creative production time for scaled-up campaigns. Chris Wood on May 7, 2024 Today, Meta introduced new genAI-powered features allowing advertisers to automate the creation of text and images in ads on the company’s social platforms. New tools and … Continue reading Meta rolls out genAI features for advertisers
How generative AI is clouding the future of Google search
May 04, 2024 How generative AI is clouding the future of Google search The search giant doesn’t just face new competition from ChatGPT and other upstarts. It also has to keep AI-powered SEO from damaging its results. BY Eric Schwartzman To preserve the usefulness of its rankings as early adopters defect to ChatGPT, Bing, and Perplexity, … Continue reading How generative AI is clouding the future of Google search
How generative AI unlocks creativity in all professions
May 01, 2024 How generative AI unlocks creativity in all professions Creativity is being redefined, and Canva can help turn every employee into a designer BY Cameron Adams For Canva The past year has taught us a lot about the power of artificial intelligence and its impact on creativity. From the adoption of Canva’s Magic Studio … Continue reading How generative AI unlocks creativity in all professions
Generative AI meets scams and spam: Deciding what’s real on social media gets trickier
April 24, 2024 Generative AI meets scams and spam: Deciding what’s real on social media gets trickier AI-generated images draw in users—and Facebook’s recommendation algorithm may be organically promoting these posts. BY The Conversation If you’ve spent time on Facebook over the past six months, you may have noticed photorealistic images that are too good … Continue reading Generative AI meets scams and spam: Deciding what’s real on social media gets trickier
Decoding generative AI: Top LLMs and the app ecosystems they support
Learn to strategically select AI tools for your marketing’s success and discover top LLMs driving the industry. Lisa Peyton on April 18, 2024 I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Looking at those pieces … Continue reading Decoding generative AI: Top LLMs and the app ecosystems they support