Category Archives: Gen-Z

Gen Z is forcing a rebuild of the martech stack in higher ed and beyond

Gen-Z

Forget polished brochures — Gen Z wants TikToks and texts. Here’s how to rebuild your martech stack for them. Alicia Arnold on June 5, 2025      Building a martech stack requires careful consideration — alignment with business goals, key features, integration, and compliance. But in higher education, those traditional criteria are no longer enough. Today’s … Continue reading Gen Z is forcing a rebuild of the martech stack in higher ed and beyond →

4 insights for Gen Z’s graduating class of 2025 from a business professor

Gen-Z

May 13, 2025 4 insights for Gen Z’s graduating class of 2025 from a business professor BY The Conversation As the Class of 2025 graduates into an uncertain and fast-changing working world, they face a crucial question: What does it mean to be successful? Is it better to take a job that pays more, or one … Continue reading 4 insights for Gen Z’s graduating class of 2025 from a business professor →

More than half of Gen Z wants to move out of the United States for this sad reason

Gen-Z

By Sarah Bregel November 17, 2023 Many Americans don’t often leave America, unless they’re visiting Niagara Falls or eating pasta in Italy for a week on vacation. And many don’t move to other countries, staying very close to where they grew up. According to a 2019 survey of people over the age of 25, a … Continue reading More than half of Gen Z wants to move out of the United States for this sad reason →

These Gen Z employees have discovered the secret to getting a bigger raise—switch jobs

Gen-Z

  By Shalene Gupta When “Connie,” 26, landed her first job out of college in 2020, she knew she wanted a raise. She was earning $60,000 in New York City as a consultant. Her first raise got her to $67,000, but she knew she’d have to switch jobs to get a substantial raise. “Everyone tells … Continue reading These Gen Z employees have discovered the secret to getting a bigger raise—switch jobs →

Is college only less important to white men? Here’s what Gen Z thinks

Gen-Z

  By Sarah Bregel October 16, 2023 With inflation at an all-time high, every generation is being forced to tighten its purse strings. While that’s true for Gen Z, who say they’re cooking at home rather than going out to eat, shopping less, and sticking to grocery essentials, according to a new Bank of America … Continue reading Is college only less important to white men? Here’s what Gen Z thinks →

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