Brett McHale — March 5, 2020 joshborup / Pixabay Facebook has recently revealed that advertisers will soon no longer be able to optimize their budget at the ad set level. Instead, anyone who is currently advertising on the platform or plans to will have to manage their ad spend at the campaign level. On the … Continue reading Facebook Mandates Campaign Budget Optimization: Here’s What You Need to Know
Madeline Fitzgerald of 3Q Digital offers tips for making the algorithm work in your favor. Taylor Peterson on February 21, 2020 SAN JOSE – With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers can make their social ad dollars go further by re-thinking campaign fundamentals. “You need to make … Continue reading How to tackle rising Facebook CPAs
Clair Kim — February 19, 2020 Digital marketing is growing at an exponential rate. In fact, if you have a business and you’re not utilizing digital marketing by now, it’s essential that you get on board. One of digital marketing’s best tools is the good old social media ad. Yep, 2020 is seeing a resurgence … Continue reading 4 Secrets to Revolutionize Your Facebook Advertising Campaign’s ROI in 2020
Michelle Morgan — February 15, 2020 It’s no secret that Facebook can be a fantastic place to reach new audiences and grow your business. We hear about crazy awesome success stories all the time: “I just put stuff on Facebook, and I don’t know what happened, but six months later I quit my job and … Continue reading 7 Fundamental Facebook Advertising Tips for Small Business Marketers
Natalie Boyd — December 27, 2019 Of course, by now social media advertising, specifically Facebook marketing, is a key component of your digital marketing strategy. But what may not be so “of course” is what type of Facebook marketing strategy would be best for your business. We’re here to clear up the distinction between boosting … Continue reading Facebook Ads vs. Boosting Posts: Which is Right for Your Business?
Steven Imke — December 23, 2019 Follow @SteveImke Let’s face it: Facebook generates its revenue by renting its audience to businesses and charging them for Facebook ads. Businesses have historically relied on creating meaningful content that created engagement from users in the form of Likes, Comments/Replies, and Shares. This is what is known as achieving … Continue reading Getting Started with Facebook Ads
Ana Gotter — November 20, 2019 Follow @ana_gotter Gone are the days when brands can rely on a single video and hope it will appeal to their entire audience, using generic content for mass appeal. Now, with users regularly seeing custom-for-them videos regularly on Facebook sharing birthday messages, their top fans, and their best memories … Continue reading How You Create High Converting Facebook Personalized Video Ads
Michelle Morgan — September 15, 2019 — September 15, 2019 Facebook has one of the most advanced ads managers we have access to in the self-serve PPC space. There are lots of campaign objectives, each with their own set of best practices to follow. This allows for an incredible level of specificity. But to a … Continue reading 3 Tricks to Solve Your Most Common Facebook Ads Issues
Farahnaz Mohammed — September 9, 2019 — September 9, 2019 Today, entrepreneurship isn’t just a noun, it’s a lifestyle. The mentality has spawned influencers, books, self-help guides, publications. There’s an entire industry that has been built up around entrepreneurs, catering to the training, the networking, the lifestyle, and more. If your business is one that … Continue reading The 8 Best Facebook Ads for Entrepreneurs
Akvile DeFazio — September 3, 2019 — September 3, 2019 Everyone talks about video content for advertising, but they don’t always do it. Why is that? Could it be the misconceived notion that it’s always expensive because you need to purchase high-end equipment, hire videographers, or rent a studio? I think so. Not necessary with … Continue reading How to Sell Like Crazy with Facebook Slideshow Ads
