Brady Clarkson — August 9, 2017 — August 9, 2017 geralt / Pixabay Throughout my childhood, I grew up with a familiar and constant mantra ingrained in my daily thoughts: always be prepared. This has manifested itself in various ways throughout my life, including my career in sales. At a young age, I realized that … Continue reading A Statistical Approach to Cold Emails: Why it’s a Must in Your Sales Toolbox
This article is the next in our series covering the emails that power referral programs. Here, we cover an often overlooked but important need: keeping advocates engaged. Imagine, an advocate shares and is thanked (see the first and second articles in this series for more there)… then, what happens? Well, until a referred friend … Continue reading Essential Referral Emails: Part 3 – The Advocate Stats Email
Kevin George — August 7, 2017 Follow @imkevin_monk — August 7, 2017 The success of your email marketing campaign depends on how deeply you are able to forge a relationship with your prospects. And the primary prerequisite for this is to engage your prospects at every touch point of your email marketing campaign. The best … Continue reading How Thank You Emails Can Help Increase Engagement
Vivek Sharma — August 3, 2017 — August 3, 2017 Goumbik / Pixabay The term ‘Content is King’ is clichéd for sure, but with the continued growth and investment in digital, content is more important than ever before. Vivek Sharma, CEO of Movable Ink lays out why content matters so much today for email marketers, … Continue reading Why Investing in Content is Vital to Email Marketing’s Continued Success
Heather R. Morgan — July 28, 2017 Follow @HeatherReyhan — July 28, 2017 Julien Sister Cold emailing often reminds me of my favorite outdoor sport—fishing. As the daughter of a retired fish biologist, I’ve been fishing since I could barely walk. To catch a lobster or hook a trout, you need two entirely different approaches: … Continue reading Apply These 3 Fishing Tips to Make Your Sales Emails More Enticing
Heather R. Morgan — July 12, 2017 Follow @HeatherReyhan — July 12, 2017 Alexas_Fotos / Pixabay The average adult has to make about 35,000 decisions each day. What to wear, which route to take to work, where to buy coffee—these are just the start, and usually the easiest. So you can imagine the last thing … Continue reading Try This Simple Tactic to Spark a Sense of Urgency in Your Next Cold Email
Grant Thomas — July 10, 2017 Follow @gsthomas22 — July 10, 2017 Digital marketers can create more sales opportunities by focusing on email lead capture. More contacts to market to means more chances for a sale. The value of an email address lies in direct, sales oriented communication that drives revenue. It may differ from … Continue reading 10 Lead Magnet Ideas for An Irresistible Email Opt In Offer
Lewis Stowe — July 9, 2017 — July 9, 2017 When it comes to writing email subject lines, people often try too hard. After all, the content of your email is meaningless if your recipient never ends up opening it. Unfortunately, this means that senders resort to corny, irrelevant, or deceptive subject lines in the … Continue reading This Simple Email Subject Line Can Get You An 80% Open Rate
Niraj Ranjan Rout — June 23, 2017 Follow @nirajr — June 23, 2017 Maybe you heard someone speak at a conference recently and you think you may have a great business opportunity with that person, or maybe you just want to try your luck and reach out to potential prospects or leads with a cold … Continue reading 6 Email Mistakes to Avoid in Cold Emails
Christopher Jan Benitez — June 21, 2017 Follow @christopherjanb — June 21, 2017 OvidiuTepes / Pixabay For small businesses and bloggers alike, building an email list is crucial for monetization and brand growth. But it’s not always as simple as what countless online guides depict them to be. According to a 2016 benchmark compilation, the … Continue reading 7 Tools that are Guaranteed to Grow Your Email List
