Category Archives: Customer Experience

How to balance customer experience and returns in ecommerce

With the right strategies, retailers can turn ecommerce returns into an opportunity for building lasting customer loyalty. Alicia Arnold on December 4, 2024 The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their … Continue reading How to balance customer experience and returns in ecommerce

80% Of U.S. Consumers Are Either Negatively, Positively Influenced By Reviews

80% Of U.S. Consumers Are Either Negatively, Positively Influenced By Reviews by Laurie Sullivan , Staff Writer @lauriesullivan, November 27, 2024 Products continually vie for attention, and 28% of U.S. consumers say they always look at online user reviews before making a purchase, while another 28% do so often. The reviews are not taken lightly, according to findings of … Continue reading 80% Of U.S. Consumers Are Either Negatively, Positively Influenced By Reviews

9 things to assess when auditing your CX tech

Use this checklist to evaluate your systems, uncover inefficiencies and ensure seamless, personalized experiences. Annette Franz on November 26, 2024   Customers have high and constantly evolving expectations for their experience with your brand. As brands work to build stronger connections and increase engagement, technology plays a key role in supporting these efforts. However, it’s … Continue reading 9 things to assess when auditing your CX tech

Improving customer experience with zero-party data: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Using zero-party strategies to boost customer experience. MarTechBot on November 25, 2024   Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Improving customer experience with zero-party data: Best of the MarTechBot

6 steps to help improve your customer experience with AI

It’s easy for customers to get frustrated at handoffs between different AI tools and to human service agents. Theresa Kushner on November 22, 2024   The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the customer experience. For some people, this will be a welcome change. Judges will … Continue reading 6 steps to help improve your customer experience with AI

The biggest ideal customer profile mistakes businesses make — and how to fix them

Beyond customers, you have payers, deciders and users. Avoid costly targeting mistakes by focusing on the right roles and profitability. Zac Stucki on October 30, 2024   I was approached by a pair of founders at an event the other day. They are struggling to grow their business. I started with my usual first question, … Continue reading The biggest ideal customer profile mistakes businesses make — and how to fix them

How to use micro-moments to capture customer intent in real-time

Learn to anticipate customer needs, provide instant value and optimize your marketing for brief, high-intent interactions. Stephanie Trovato on September 18, 2024   Attention spans are shrinking and customers now have instant access to information. Marketers must capture “micro-moments” — those brief times when people turn to their devices for quick answers or decisions. Whether … Continue reading How to use micro-moments to capture customer intent in real-time