by David Eaves April 21, 2016 Follow @DavidEavesApril 21, 2016 Let’s face it. In business, we’ve all had our fair share of difficult clients (you know who you are) that make work a little more… “Interesting”. While most customers are a pleasure to work with – some tend to get in the way of delivering … Continue reading Not Everyone Makes a Great Customer [Infographic]
by Laurie Sullivan @lauriesullivan, (April 07, 2016) Some 86% of marketers say they will own the end-to-end customer experience by 2020, meaning that they will become responsible for the entire customer journey. This requires a shift to focus on experience. The CMO will earn a new title, CEO — not chief executive officer, but customer experience … Continue reading CMOs Will Become Customer Experience Officers Within Four Years
by Tim Ash April 2, 2016 Follow @tim_ashApril 2, 2016 A web site with great user experience is like a brick and mortar store with excellent customer service. A store has salespeople who try to identify what’s important to the customers, so they can offer the right product at the right time. The same idea … Continue reading 5 Practical Tips to Humanize User Experience
by Kyle Cebull March 31, 2016 Follow @kylecebullMarch 31, 2016 A huge goal for innovative businesses in 2016 is improving customer experience. In fact, 91%of organizations said they aspire to be among the customer experience leaders in their industry. That’s a pretty significant percentage, right? It shows that customer service and the overall experience for … Continue reading Customer Experience Statistics You Should Know [Infographic]
by Zuzanna Pasierbinska-Wilson March 7, 2016 Follow @fattypontoonskiMarch 7, 2016 How to develop your social data strategy while building trusted relationships with your customers. In 2014, Snapchat agreed to settle charges that it deceived consumers about the disappearing nature of messages sent through the popular mobile messaging app. The company allegedly deceived consumers over the … Continue reading Balancing Business Insight and Consumer Trust
by Burke Alder March 5, 2016March 5, 2016 Whether your customer success team is in its infancy or more established, it’s important to have a strategy in place to ensure your team’s success as they approach a new quarter. With about a month to go until quarter’s end, it’s a great time to reset the … Continue reading 3 Techniques to Ensure Customer Success as You Start a Quarter
by Paul Johns February 29, 2016February 29, 2016 According to Disney’s animated classic, Mr. Bluebird’s on my shoulder and he’s got a message for you, Twitter has just raised the bar on customer experience for Social Media. It’s the truth, it’s factual and soon all customer queries on social can end up ‘satisfactual’. Zip-A-Dee-Doo-Dah Indeed. … Continue reading Mr. Bluebird on My Shoulder – Everything is Satisfactual
by Rachel Clapp Miller February 22, 2016 Follow @ContentRachelFebruary 22, 2016 The discovery phase is one of the most critical components of the sales process. The greater your depth of awareness of the prospect’s problem, the better equipped you are to sell a high-value solution to match. Following are a few tips to improve your … Continue reading Want to Improve Your Discovery Process? Start Here
by Michael Lang February 8, 2016 Follow @sg_partnersFebruary 8, 2016 If you want to close more sales, you better first address these eight reasons why your client doesn’t care: 1. Why should they care about you when you don’t care about them? A salesperson job is to convey a story that will enrich their client’s … Continue reading 8 Reasons Why Your Clients Don’t Care
Do you have a client that isn’t a good fit for your SEO agency? Columnist Janet Driscoll Miller has some tips to help you determine when it’s time to part ways. Janet Driscoll Miller on January 22, 2016 I’ve been running a search marketing agency for 10 years now, and during that time, I’ve learned … Continue reading Breaking Up Is Hard To Do, But Sometimes It’s the Right Thing For Your Agency
