Category Archives: Corporate Appointments

Jeremy Cornfeldt Driving Tinuiti As First President

Jeremy Cornfeldt Driving Tinuiti As First President by Laurie Sullivan  @lauriesullivan, March 28, 2023 Tinuiti, one of the largest independent performance-marketing agencies, on Tuesday announced the appointment of Jeremy Cornfeldt as its first president.  Cornfeldt brings over two decades of agency, media, performance marketing and brand experience to oversee the agency’s daily operations and guide … Continue reading Jeremy Cornfeldt Driving Tinuiti As First President

Performance Art Selects Sprouse As Creative Director

Performance Art Selects Sprouse As Creative Director by Fern Siegel , February 24, 2023   Performance Art, Interpublic Group’s (IPG) data-driven creative agency, named Alex Sprouse to Group Creative Director for the agency’s New York office.                   Previously, Sprouse was creative director at BBH USA, where he helped shape the “Shop With Google” platform. Prior to … Continue reading Performance Art Selects Sprouse As Creative Director

Teads’ New President Monique Pintarelli Cites Barbara Walters As Inspiration

Teads’ New President Monique Pintarelli Cites Barbara Walters As Inspiration by Laurie Sullivan  @lauriesullivan, January 3, 2023 The global media platform Teads on Wednesday will announce the promotion of Monique Pintarelli to president of North America. In her new role, Pintarelli will continue to report to Teads co-CEO Jeremy Arditi and expand her role to … Continue reading Teads’ New President Monique Pintarelli Cites Barbara Walters As Inspiration

6 tips to impress the C-suite with year-end marketing reports

Don’t miss the opportunity to create year-end presentations for the executive team and demonstrate your team’s accomplishments. Lindsay DiLemmo on December 16, 2022 Demonstrating your team’s accomplishments with year-end reporting is an opportunity no marketer should pass up. Your executive team will appreciate a reminder of achievements in one presentation.  Most of us have felt … Continue reading 6 tips to impress the C-suite with year-end marketing reports

WPP Acquires Shopify Commerce Specialist Diff

WPP Acquires Shopify Commerce Specialist Diff by Richard Whitman , Columnist, December 9, 2022 WPP is bolstering its North American commerce capabilities with the acquisition of Montreal-based Diff. Financial terms weren’t disclosed.  Diff provides commerce solutions for the rapidly growing Shopify commerce ecosystem. Services include growth strategy, front-end design, site optimization and system integrations. Founded … Continue reading WPP Acquires Shopify Commerce Specialist Diff

Arrival CEO steps back amidst the electric van startup’s financial woes

Arrival pauses work on its electric bus and car projects The company reportedly needs to manage its dwindling cash pile.     Daniel   Cooper|@danielwcooper Anglo-American EV startup Arrival is putting its groundbreaking bus and car projects on ice as it struggles to manage its cash reserves. The Financial Times reports that the company, which … Continue reading Arrival CEO steps back amidst the electric van startup’s financial woes

Boomerang CEOs have a bad track record lately, but Iger’s return makes sense for Disney

  By James Surowiecki November 23, 2022 In January 2008, Starbucks made a shock announcement: Its founder and former CEO, Howard Schultz, who had stepped down seven years earlier, would be returning to run the company once again. Starbucks’ stock price had fallen 42% in 2007, as the company saw its growth slow dramatically, and … Continue reading Boomerang CEOs have a bad track record lately, but Iger’s return makes sense for Disney