More than half of retailers struggle to recognize and engage their best customers. Greg Sterling on September 24, 2015 Personalization is a buzzword that means different things to different audiences. Generally it’s presented as a solution to a host of brand and marketer problems. In practice, however, it’s elusive to define and challenging to operationalize … Continue reading Consumers Want Personalization, But Retailers Just Can’t Seem To Deliver
Rachel SerpaJune 25, 2015 Pop culture and the media have been propagating consumer interest in the “space age” for years. Take, for example, the Jetsons – one of television history’s most beloved shows, where George Jetson and his family live blissfully in the space age, driving flying cars and taking cues from their talking robot … Continue reading Two Quick Tips for Protecting Consumer Privacy in the “Space Age”
Miguel ConnerMay 12, 2015 It’s no secret that multiple mediums have given consumers vast amount of choices—and no one has been able yet to discover more minutes in the day. It’s no secret that competition in a soft economy is stiffer than a Pan Galactic Gargle Blaster with Red Bull (for those of you familiar with The … Continue reading The Vanishing Attention Span Of Consumers (Infographic)
