By Michael Grothaus February 07, 2023 It seems like every morning another report indicates that ChatGPT is going to kill something—jobs, SEO, copywriting, Google, creativity. Now we can add romance to the list of its potential victims. That’s according to new research from McAfee, released one week ahead of Valentine’s Day. McAfee polled over … Continue reading Are you sure a human wrote that love letter? Valentine’s Day in the age of ChatGPT
But it’s early days and we’re still trying to envision what the future of search will look like. Kim Davis on February 17, 2023 The use of large language models like those developed by ChatGPT and Google are going to impact traditional search. There’s no doubt about that — and the changes are imminent. Some … Continue reading Bard and ChatGPT will ultimately make the search experience better
A Q&A with TrustInsight’s Christopher Penn about some of the ways AI-powered chatbots will make martech more powerful. Constantine von Hoffman on February 10, 2023 We’re at the tipping point for ChatGPT and other AI-powered chatbots. Right now most attention is focused on Microsoft and Google’s use of them. The discussion so far has been … Continue reading How ChatGPT is set to change marketing technology
Ad automation startup proves that ChatGPT’s potential is no longer theoretical—it’s practical. Fluency on February 10, 2023 The news is awash with articles about how ChatGPT might disrupt countless industries—including advertising and marketing. Yet despite all the theorizing and (often trivial) demonstrations, there have been few—if any—tangible examples of ChatGPT (and GPT-3) at work … Continue reading Leveraging ChatGPT to save advertising professionals’ time by Fluency
Great marketing takes intelligence that AI does not yet have and still makes us humans a necessary part of the formula for breakthrough work. Chris Schermer on February 8, 2023 Welcome to my first column for MarTech, where I will immediately and publicly admit I’m suffering through an existential crisis that began on November … Continue reading Does ChatGPT pose an existential threat to marketers?
Microsoft Bing is working with ChatGPT itself while Google is set to launch its own tool, Bard. Kim Davis on February 6, 2023 Microsoft Bing, the search engine that has been engaged in a losing battle with Google since its 2009 launch, is set to incorporate ChatGPT in its search interface within a matter of … Continue reading ChatGPT set to shake up search
ChatGPT isn’t yet a tool that can run without close supervision. But it’s something marketers are paying attention to. Josh Perlstein on January 30, 2023 Ever since OpenAI’s ChatGPT burst onto the scene, it’s been the hottest thing on the marketing talk-track since TikTok. But is ChatGPT just the newest shiny object in a digital … Continue reading When I asked ChatGPT to write an article about ChatGPT
