Category Archives: Business Protection

Protecting Your Business in the Age of COVID-19

Business Protection

Rick Goodman — June 11, 2020 Business owners throughout the United States are discovering the importance of protecting their businesses because of the Corona virus pandemic. Protecting your business in the age of COVID-19 involves patience including developing a strategic plan for success. As more Americans lose all or parts of their incomes and struggle … Continue reading Protecting Your Business in the Age of COVID-19 →

How to Avoid Bankrupting Your Brand

Business Protection

Robert Passikoff — May 22, 2020 It’s an unfortunate byproduct of the COVID-19 crisis. Ill health of and the ultimate passing of brands. Current market conditions attributed to COVID-19 have decimated some company revenues and are pushing already-struggling companies over the edge into Chapter 11. But as marketers and brand consultants, recent Chapter 11 filings … Continue reading How to Avoid Bankrupting Your Brand →

21 Things You Can Do Immediately to Declutter your Digital Life and Business Without Completely Disconnecting

Business Protection

Karen Repoli — May 21, 2020 It’s a necessity for entrepreneurs to be online for internet marketing, to provide services to clients and customer service as well as to simply be connected with industry news and social contacts. Yet being online seems to diminish our attention spans and take over our private lives. It’s a … Continue reading 21 Things You Can Do Immediately to Declutter your Digital Life and Business Without Completely Disconnecting →

How to De-Risk Your Business Plan in the Era of COVID-19

Business Protection

Deryck Jordan — March 27, 2020 “Social distancing.” “Flattening the curve.” “Zoonotic transfer.” “Personal protective equipment.” “Community spread.” “Containment area.” “N95 masks.” Phrases that were meaningless for most of us in January are now used in common parlance. The changes we’ve witnessed over the last few weeks obviously extend beyond rhetoric. The current crisis has … Continue reading How to De-Risk Your Business Plan in the Era of COVID-19 →

Leveraging Your Rewards Program for COVID-19 Communication and Awareness

Business Protection

Vince Chiofolo — March 13, 2020 COVID-19, otherwise known as coronavirus, is having an impact. As such, organizations around the world are responding quickly by developing communication management plans to help inform their company constituents of the threats, needs, and risks associated with the pandemic. Here are a few key ways in which you can … Continue reading Leveraging Your Rewards Program for COVID-19 Communication and Awareness →

How Changes To Search and Social Media Negatively Affect Your Business

Business Protection

Gee Ranasinha — March 4, 2020 While social media seems to be losing some of the sociability it once had, Google seems to be taking more and more search clicks away from businesses. What on earth is going on? Back when social media channels started to gain traction with the general public (thereby putting them … Continue reading How Changes To Search and Social Media Negatively Affect Your Business →

How to Recession-Proof Your Business Before One Hits

Business Protection

Peter Daisyme — January 20, 2020 When the financial crisis struck Wall Street in 2008, the reverberations extended to small businesses on Main Street. Not many businesses had incorporated recession-proof strategies to help get them through the crisis. Banks froze new credit lines, making it harder for businesses to keep their doors open and maintain … Continue reading How to Recession-Proof Your Business Before One Hits →

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