Mayank Pratap — March 6, 2020 Every day we read about a kid who has launched a new app that is changing the world and we literally think would it be worth taking out that old dream of our own and give it a try. Of course, most of us would bury it back down … Continue reading It’s Time to Make that Dream Come True
Category Archives: Business Development
Segment Switch! How to Adapt When Your Customers’ Lifestyles Evolve
James Glover — February 28, 2020 You’ve spent months assembling data on demographics and past purchases. You’ve painstakingly divided your subscribers into segments based on that data. Maybe you’ve even assigned audience personas to those segments — ascribing them lifestyles, hobbies, and cute names like “Maggie the Mom” and “Craig the CTO.” At first, your … Continue reading Segment Switch! How to Adapt When Your Customers’ Lifestyles Evolve
How Buzzwords Can Grow Your Business (The Right Way)
Stefan Palios — January 30, 2020 In the heyday of 2017, you couldn’t say the word “crypto” or “blockchain” without a bunch of people joining the conversation. Some would tell you it’s all but a hoax. Others would say it’s the next major innovation and if you’re not a supporter then you’re going to be … Continue reading How Buzzwords Can Grow Your Business (The Right Way)
Key Partners and Your Business Model
Steven Imke — January 27, 2020 In business, your key partners are the relationships that your business has with other businesses to ensure your business model will be successful. The most obvious key partnerships are related to your supply chain. When you think about it, most companies are simply a link in a much larger … Continue reading Key Partners and Your Business Model
How to Scale From Freelancer to Business Owner
Choncé Maddox — January 17, 2020 Some people use the term ‘freelancer’ and ‘business owner’ interchangeably, and I totally understand why. While one is not better than the other, freelancers tend to be entrepreneurial have freedoms like setting their own rates, choosing clients, and deciding on when to work. However, freelancers often tend to spend … Continue reading How to Scale From Freelancer to Business Owner
Why Accepting eChecks Reduces Payment Processing Costs
Albert Costill — January 14, 2020 In today’s digital age of payments there have never been so many payment options for business owners. Whether it’s cash, checks, credit cards, or bitcoins, you have a plethora of options. Despite this, plastic still rules the pack. The 2016 Federal Reserve Payments Study found that credit cards account … Continue reading Why Accepting eChecks Reduces Payment Processing Costs
Getting Back Our Business Mojo
Helen Blake — January 15, 2020 Recycling my Christmas cards last weekend, I noticed how rather dull the 2019 batch were. As I was sorting through, I noticed many of the designs had muted colours, and it struck me how much these cards sum up my feelings towards 2019…the business world felt all a bit … Continue reading Getting Back Our Business Mojo
4 Pre-Launch Tips for New Business Owners
Jared Atchison — January 8, 2020 Are you in the process of creating a website for your small business? If so, you’re not alone. There’s so much you have to consider when you want to take your business to the digital world. SEO, website design, and obtaining customers can seem overwhelming in the early stages … Continue reading 4 Pre-Launch Tips for New Business Owners
The One Relationship That Determines the Success of Your VoC Program
Sean McDade — December 30, 2019 No matter how talented you are as a customer experience professional, you need a team to create a world-class VoC program. In this blog post, we are focusing on the internal help you will need. The Information Technology (IT) Department Let’s begin with the information technology (IT) department. IT … Continue reading The One Relationship That Determines the Success of Your VoC Program
The Anatomy of a Business Owner
Steven Imke — December 18, 2019 Follow @SteveImke Inside every small business owner, there are 3 personas, each competing for time as the leader. The three personas are: Technical (work-focused) President (inwardly-focused) Chief Executive Officer – CEO (outwardly focused). To succeed, a business must possess all three personas. The technical persona is about the present … Continue reading The Anatomy of a Business Owner
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