Responsible marketing practices are necessary to build customer trust and ensure long-term success. Corey Patterson on December 23, 2021 Brands have long understood the importance of customer-centric approaches to marketing. But the notion of “responsible marketing” is gaining steam, filling the gaps those other approaches failed to address. “It’s marketing with a conscience,” said Frank … Continue reading Why brands must embrace responsible marketing practices
Category Archives: Branding Tools
Live Streaming Video Tools for Brands
Susan Gilbert November 26, 2021 Today I have some live streaming video tools to help you improve your brand presence online. Video content is now the number one way to building a brand online. With an interactive broadcast you can quickly attract an interested audience. By taking advantage of live streaming tools you can host … Continue reading Live Streaming Video Tools for Brands
How to Use Your Story Brand Framework to Refine Your Homepage
Steven Imke October 8, 2021 Assuming that you have created your company’s brand story using the story brand framework, it is time to use that framework to refine your homepage so you can grow your business. By definition, a homepage is the page typically encountered first on a website that usually contains links to the … Continue reading How to Use Your Story Brand Framework to Refine Your Homepage
Data Of Choice: Brands Are Moving Toward First- And Zero-Party Sources
Data Of Choice: Brands Are Moving Toward First- And Zero-Party Sources by Ray Schultz , Columnist, July 28, 2021 Email teams are sitting pretty as brands attempt to wean themselves from third-party data: They rely mostly on first-party and zero-party data. And many brands are moving to those privacy friendly data sources, according to The … Continue reading Data Of Choice: Brands Are Moving Toward First- And Zero-Party Sources
How to Make Better Brand Videos for Your Business
Osama Khabab June 28, 2021 The video marketing tsunami began a little over a decade ago thanks to video-sharing platforms like YouTube that set the stage for what has become one of today’s biggest trends. Video’s potential as a tool for brands to grow their influence became obvious when YouTube saw a video hit 1 … Continue reading How to Make Better Brand Videos for Your Business
Reimagining a brand website
Websites remain central to the digital experience. Here’s how to approach a relaunch Kim Davis on March 19, 2021 “It’s truly the focal point for almost everything we do. All of our sales and marketing activities, all roads lead back to the website: support comes back to the website, customer engagement comes back to the … Continue reading Reimagining a brand website
10 Essential Brand Tools That Will Ensure the Success of Your Next Website
Andy Woods March 6, 2021 Your new business website will be a pivot, around which you will be able to orchestrate marketing, sales and business success. With it being so vital and so connected to the heart of the business, a new website project offers the perfect opportunity to review and refresh your brand positioning. … Continue reading 10 Essential Brand Tools That Will Ensure the Success of Your Next Website
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