Category Archives: Branding Tools

Data Of Choice: Brands Are Moving Toward First- And Zero-Party Sources

Data Of Choice: Brands Are Moving Toward First- And Zero-Party Sources by Ray Schultz , Columnist, July 28, 2021 Email teams are sitting pretty as brands attempt to wean themselves from third-party data: They rely mostly on first-party and zero-party data. And many brands are moving to those privacy friendly data sources, according to The … Continue reading Data Of Choice: Brands Are Moving Toward First- And Zero-Party Sources

10 Essential Brand Tools That Will Ensure the Success of Your Next Website

Andy Woods March 6, 2021 Your new business website will be a pivot, around which you will be able to orchestrate marketing, sales and business success. With it being so vital and so connected to the heart of the business, a new website project offers the perfect opportunity to review and refresh your brand positioning. … Continue reading 10 Essential Brand Tools That Will Ensure the Success of Your Next Website