by Dan Radak Follow @DanRadakSeptember 23, 2016 People who have worked in the ecommerce arena long enough are aware of the fact that ecommerce is equal parts science and art. On one hand, it is governed by some very basic economic principles and much of it can be predicted by cold, hard science. On the … Continue reading Why Big Data is Part of E-Commerce’s Future
by David Niles, , Op-Ed Contributor, April 14, 2016 Back in the golden age of advertising, immortalized in “Mad Men”, creative shops had more data and customer research at their fingertips than did their clients. Those days are over. Clients are now swimming in data about their customers but need help processing it. Creative agencies … Continue reading Advertising Firms + Big Data = Missed Opportunities
Although the report is sponsored by predictive analytics firm EverString, the research firm says it is based on an independently obtained survey. Barry Levine on January 14, 2016 Usually, I’m reluctant to cover reports that point to solutions offered by the report’s sponsor. That’s the case with a new report, out today, from Forrester Consulting. … Continue reading Forrester Report: Companies Using Predictive Analytics Make More Money
The shared first-party data of MediaMath’s Adroit subsidiary is being spun into the new Helix business unit, and Adroit is being merged into MediaMath. Barry Levine on January 13, 2016 at 5:37 pm Programmatic media buyer MediaMath is getting into the data business with the launch today of its new subsidiary, Helix. In 2013, the … Continue reading MediaMath Gets Into The Data Business With Launch Of Helix
How do you win back lost customers? Columnist Josh Todd reveals some key strategies for using your data to engage with users and invest in the right customer. Josh Todd on December 30, 2015 When marketers talk about “win back” strategies, they are usually referring to campaigns created to get churned customers to re-engage. However, … Continue reading How Marketing Can Use Big Data To Win Back Users
by Sujain Thomas December 2, 2015 Follow @sujainthomasDecember 2, 2015 Social media is one of the best ways to communicate nowadays. It is cheap and reliable. You can have it anywhere on this planet. As long as you are able to access a decent internet connection, you can use the likes of WhatsApp, Facebook, Twitter … Continue reading DBA Advice: Merits of Connecting Social Media Interactions To Database
Craig FerraraOctober 31, 2015 All businesses today rely on data. But what type of data am I referring to and why is so much money being spent on “data?” The term “data” is actually very nebulous and can refer to just about anything — so it helps to contextualize the information I’m about to present. When I … Continue reading What Is First-Party Data?
While big data is seen as competitive advantage, the report card is mixed on the ability to fully utilize it to accomplish key business objectives. Greg Sterling on October 28, 2015 A new report from the Winterberry Group and IAB, “Data As Competitive Advantage,” explores the role of “big data” within organizations. While interviews and … Continue reading Report: The Promise Of Big Data Is Recognized But Rarely Realized
Larisa BedgoodOctober 5, 2015 It’s the age of digital and we are all wired in. Smart phones, tablets, hundreds of television channels, thousands of apps, social media, and online shopping are part of our everyday culture. Before the digital revolution, in the not so distant past, marketers focused on creating compelling ads for the … Continue reading How Big Data Drives Digital Marketing Success
With consumers increasingly expecting personalized marketing messages, columnist Jeff Hirsch predicts that brands’ success will depend on their strategies for data management and one-to-one engagements. Jeff Hirsch on September 24, 2015 People don’t spend money as segments; they make purchase decisions as individuals. Marketers need to reach consumers at this individual level with strategies that … Continue reading Activate Data To Engage The Right Individual
