What is Love? Ask Alexa by Steve McClellan @mp_mcclellan, January 28, 2022 In the leadup to Valentine’s Day, Ad Council’s Emmy-Award winning, inclusion-promoting “Love Has No Labels” campaign is teaming up with Amazon to redefine love. The campaign is designed to motivate people to ask, “Alexa, what is Love?” Answers will be available on all … Continue reading What is Love? Ask Alexa
Joe Pizer — June 3, 2020 What is Amazon Attribution? Amazon Attribution allows advertisers to measure the impact of non-Amazon search, social, display, email, and video media channels that drive searchers to buy your products on Amazon. Examples include third party search ads that lead directly to Amazon product pages, keywords with sitelinks, and social … Continue reading Why Amazon Attribution Matters
Kiran Patil — May 6, 2020 With millions of sellers stocking the virtual aisles of Amazon, it’s not easy to stand out in the crowd. Amazon wants to promote competition and allows multiple sellers to fulfill customer demands across various categories. But the real question is, how do some sellers fair better than others? The … Continue reading How to Adapt to Amazon’s Ever-Evolving Algorithm in 2020
