Justin Wong May 25, 2021 Retargeting ads are a powerful tool in your digital marketing toolbox. They allow you to interact with customers who are at different stages of your sales funnel, so your business stays top of mind. Think about different times you’ve seen a familiar ad while you’re browsing through the internet. That … Continue reading How to Use Retargeting Ads to Stand Out
Category Archives: Advertisement Industry
TV Is The Worst (And The Best) Advertising Medium
TV Is The Worst (And The Best) Advertising Medium by Maarten Albarda , Featured Contributor, May 14, 2021 The world is slowly showing signs of normalcy, and as we move toward summer, we may also watch less content on the big screen in our homes. During the height of the pandemic, we gobbled up mountains … Continue reading TV Is The Worst (And The Best) Advertising Medium
Ad revenue up for Facebook & Twitter, Amazon buyers’ remorse: Monday’s daily brief
Plus, the hazards of credit card targeting Kim Davis on May 3, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox … Continue reading Ad revenue up for Facebook & Twitter, Amazon buyers’ remorse: Monday’s daily brief
Personalized Ads: We Love ‘Em, We Hate ‘Em, We’re Conflicted
Mark Armstrong April 26, 2021 Seen any personalized ads lately? Of course you have. Geoffrey James explains: “Unless you’ve been living under a rock on Mars, you know that your activity on (and off) the web is constantly monitored and evaluated so that applications and businesses can create a ‘personalized experience’ for you. “That’s why … Continue reading Personalized Ads: We Love ‘Em, We Hate ‘Em, We’re Conflicted
Paid Advertising Options for Technology Services
Elizabeth Harr April 25, 2021 It’s easy to feel overwhelmed when it comes to selecting the best ways to garner more attention and visibility — and new business — for your technology services company. There are numerous tools and strategies at your disposal, both digital and traditional, and it seems like companies rally behind a … Continue reading Paid Advertising Options for Technology Services
Ads aren’t addressing climate change
CreativeX releases an analysis of over a quarter of a million ads in time for Earth Day Kim Davis on April 23, 2021 April 22 was Earth Day, as a good a time as any to ask what brands are doing to communicate to their audience about climate change. The creative analytics platform CreativeX examined … Continue reading Ads aren’t addressing climate change
Why Losing Targeting Is A Good Thing For Advertisers
Why Losing Targeting Is A Good Thing For Advertisers by Lauren Beerling , April 14, 2021 Major players in advertising continue to make announcements about the loss of data. There’s the death of the keyword, removal of tried-and-true match types, increased privacy restrictions, loss of audience targeting, the removal of cookies — the list goes … Continue reading Why Losing Targeting Is A Good Thing For Advertisers
Federal Privacy Bill Garners Support From Network Advertising Initiative, Other Business Groups
Federal Privacy Bill Garners Support From Network Advertising Initiative, Other Business Groups by Wendy Davis , Staff Writer @wendyndavis, March 11, 2021 A federal privacy bill introduced this week by Rep. Suzan DelBene, a Democrat from Washington state who previously worked for Microsoft, appears to be garnering support from business groups. DelBene’s “Information Transparency and Personal … Continue reading Federal Privacy Bill Garners Support From Network Advertising Initiative, Other Business Groups
4 Ways to Identify How Your Display Ads Impact Search Ad Performance
Joe Martinez February 26, 2021 As someone who has always been on the agency side of things, I am used to the pushback against Display advertising in Google. The number one reason I hear why clients do not want to use them is that they typically do not perform as well as Search. Of course … Continue reading 4 Ways to Identify How Your Display Ads Impact Search Ad Performance
Yes, it’s martech, Facebook ads outage
Plus texts from brands, the agile CMS race Kim Davis on February 23, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your … Continue reading Yes, it’s martech, Facebook ads outage
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