Erin Hynes October 26, 2021 Brand affinity is becoming increasingly important. Research consistently shows that consumers, particularly millennials, are 4 times more likely to purchase from a company?that is purpose-driven. Globally, 94% of consumers say it is important that the companies they engage with have a strong purpose, and 83% say companies should only earn … Continue reading Build Brand Affinity with Contextual Advertising
Category Archives: Advertisement Industry
With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever
With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever by Meilani Weiss , Op-Ed Contributor, October 22, 2021 Media consumption of the modern viewer looks very different than it did just a few short years ago. The COVID-19 pandemic, along with the preferences of both millennial and Gen Z cohorts, have accelerated … Continue reading With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever
Snap ad business takes a hit due to iOS privacy updates
The chat app’s earnings fall short of forecasts as advertising performance declines. Chris Wood on October 22, 2021 On Thursday Snap, owner of popular chat app Snapchat, reported lower revenues than expected for 3Q, and pointed to Apple’s iOS privacy updates as a primary cause. The new iOS’s App Tracking Transparency feature restricts the ability … Continue reading Snap ad business takes a hit due to iOS privacy updates
How Technology Impacts Online Advertising
Dildeep Singh October 21, 2021 The growing use of mobile phones and wearable gadgets is causing a shift in marketing. One of the issues that brands confront is interacting with their audiences in real-time across all of these devices and creating relevant and direct consequence marketing campaigns. New technology and strategies have a significant impact … Continue reading How Technology Impacts Online Advertising
5 Reasons Why “Old School” Display Advertising is Not Dead. And Probably Never Will Be.
Victor Iryniuk September 16, 2021 Outbound marketing or “interruption” marketing is not everyone’s favorite. For marketers, outbound marketing is less converting (but not less effective) than inbound. It requires more creative persuasion because you’re approaching the consumer with a pitch instead of the consumer approaching you for info. For web users, it’s a blatant interruption … Continue reading 5 Reasons Why “Old School” Display Advertising is Not Dead. And Probably Never Will Be.
What Is Retargeting Ads (And How It Boosts Revenue)
Ximena Restrepo July 4, 2021 What is retargeting ads and what role does it play in bringing back customers who leave your site without buying? One of the biggest frustrations when selling online is seeing how many first-time visitors leave your site without purchasing anything. This includes those who looked around and seemed interested. So, … Continue reading What Is Retargeting Ads (And How It Boosts Revenue)
Instagram Reel Ads Worldwide
Sophie Beard July 1, 2021 Instagram users around the world will now see ads appear while watching Reels. The advertising feature was first launched in India, Brazil, Germany and Australia earlier this year, and shortly after in Canada, France, the UK and US. Commenting on the development, Instagram’s Chief Operating Officer, Justin Osofsky said: “We … Continue reading Instagram Reel Ads Worldwide
How Ad Imagery Changed During The Pandemic
How Ad Imagery Changed During The Pandemic by Richard Whitman , Columnist, June 25, 2021 When COVID-19 evolved into a global pandemic in early 2020, agencies and their clients quickly pivoted to address the crisis in ads. Images of smiles and mouths were at an all-time high when the U.S. declared a public-health emergency in … Continue reading How Ad Imagery Changed During The Pandemic
6 Secrets of a Successful Animated Commercial
Dana Kachan June 15, 2021 Here are six crucial things that you should know to improve your animated commercial. An animation video is a great way to market a product or service, introducing it to the audience in an engaging and creative way. However, many companies go down with animated commercials even though their products … Continue reading 6 Secrets of a Successful Animated Commercial
What Is OTT Advertising?
Alaina Brandenburger May 27, 2021 Since its invention, television has served as one of the most popular channels for advertising. According to Statista, companies in the United States spent about $ 60 billion on TV advertising in 2020. However, as people have increasingly shifted their TV viewing habits from cable to streaming services, this medium … Continue reading What Is OTT Advertising?
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