Dana Kachan June 15, 2021 Here are six crucial things that you should know to improve your animated commercial. An animation video is a great way to market a product or service, introducing it to the audience in an engaging and creative way. However, many companies go down with animated commercials even though their products … Continue reading 6 Secrets of a Successful Animated Commercial
Alaina Brandenburger May 27, 2021 Since its invention, television has served as one of the most popular channels for advertising. According to Statista, companies in the United States spent about $ 60 billion on TV advertising in 2020. However, as people have increasingly shifted their TV viewing habits from cable to streaming services, this medium … Continue reading What Is OTT Advertising?
Justin Wong May 25, 2021 Retargeting ads are a powerful tool in your digital marketing toolbox. They allow you to interact with customers who are at different stages of your sales funnel, so your business stays top of mind. Think about different times you’ve seen a familiar ad while you’re browsing through the internet. That … Continue reading How to Use Retargeting Ads to Stand Out
TV Is The Worst (And The Best) Advertising Medium by Maarten Albarda , Featured Contributor, May 14, 2021 The world is slowly showing signs of normalcy, and as we move toward summer, we may also watch less content on the big screen in our homes. During the height of the pandemic, we gobbled up mountains … Continue reading TV Is The Worst (And The Best) Advertising Medium
Plus, the hazards of credit card targeting Kim Davis on May 3, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox … Continue reading Ad revenue up for Facebook & Twitter, Amazon buyers’ remorse: Monday’s daily brief
Mark Armstrong April 26, 2021 Seen any personalized ads lately? Of course you have. Geoffrey James explains: “Unless you’ve been living under a rock on Mars, you know that your activity on (and off) the web is constantly monitored and evaluated so that applications and businesses can create a ‘personalized experience’ for you. “That’s why … Continue reading Personalized Ads: We Love ‘Em, We Hate ‘Em, We’re Conflicted
Elizabeth Harr April 25, 2021 It’s easy to feel overwhelmed when it comes to selecting the best ways to garner more attention and visibility — and new business — for your technology services company. There are numerous tools and strategies at your disposal, both digital and traditional, and it seems like companies rally behind a … Continue reading Paid Advertising Options for Technology Services
CreativeX releases an analysis of over a quarter of a million ads in time for Earth Day Kim Davis on April 23, 2021 April 22 was Earth Day, as a good a time as any to ask what brands are doing to communicate to their audience about climate change. The creative analytics platform CreativeX examined … Continue reading Ads aren’t addressing climate change
Why Losing Targeting Is A Good Thing For Advertisers by Lauren Beerling , April 14, 2021 Major players in advertising continue to make announcements about the loss of data. There’s the death of the keyword, removal of tried-and-true match types, increased privacy restrictions, loss of audience targeting, the removal of cookies — the list goes … Continue reading Why Losing Targeting Is A Good Thing For Advertisers
Federal Privacy Bill Garners Support From Network Advertising Initiative, Other Business Groups by Wendy Davis , Staff Writer @wendyndavis, March 11, 2021 A federal privacy bill introduced this week by Rep. Suzan DelBene, a Democrat from Washington state who previously worked for Microsoft, appears to be garnering support from business groups. DelBene’s “Information Transparency and Personal … Continue reading Federal Privacy Bill Garners Support From Network Advertising Initiative, Other Business Groups
