The changes are part of an effort to improve transparency and clarity of ad measurement on the social network. Ginny Marvin on February 22, 2018 Facebook has made several changes to how and what advertising metrics it reports in an effort to improve transparency and clear up advertiser confusion. The changes come after … Continue reading Facebook is removing 20 outdated, redundant ad metrics; adding methodology labels
Tim Brown — February 25, 2018 — February 25, 2018 Social media is an excellent way to build up an audience and to be in constant contact with your customers, but one common complaint is that it’s difficult to get your followers to make purchases. In fact, the majority of this problem sources from the … Continue reading How to Use CTAs on Social Media
Cookies Will Crumble, But Not Because Of GDPR by Sean Hargrave , Staff Writer, February 22, 2018 Interesting to see that nearly two in three US marketers believe that cookies are going to crumble within the next two years. That’s not just because it’s an interesting observation in itself and undoubtedly speaks to the looming … Continue reading Cookies Will Crumble, But Not Because Of GDPR
