Tag Archives: Writing

Writing customer stories to improve team collaboration

A practical technique to build collaborative team processes on a foundation of customer-centricity. Stacey Ackerman on August 30, 2021 For a long time, we’ve taken a very task-centric approach to marketing. While having each owner write out their own task is quick and easy, and oftentimes a good way to work, writing work in a … Continue reading Writing customer stories to improve team collaboration →

Why Is Blog Writing Still So Important In 2021?

Blogging Strategy

Jock Breitwieser August 23, 2021 Despite the rise of video content, 8 in 10 digital marketers still have blogging as a strategy in their back pocket. The simple answer is that it works. For example, more than 5 in 10 marketers claim that they gained new traffic from blogging. Here are some of the statistics … Continue reading Why Is Blog Writing Still So Important In 2021? →

5 Tips for Writing Eye-Catching Titles for Blog Posts

Writing Guide

Susan Tucker July 18, 2021 The title of your blog post can make or break the visibility of your content on the Internet. Users skim the search results pages and if your title doesn’t catch their attention, they’ll pass it by. According to statistics, around 7 million blog posts are published daily, which is why … Continue reading 5 Tips for Writing Eye-Catching Titles for Blog Posts →

4 Must-See Tips for Writing Powerful Blog Headlines

Blogging Tools

Syed Balkhi May 13, 2021 Are you looking for a way to increase traffic, sales, and engagement? If so, it may be time to think about your content marketing strategy. Specifically, you should focus on improving your company blog and keeping potential customers on your website. Believe it or not, a whopping 77% of internet … Continue reading 4 Must-See Tips for Writing Powerful Blog Headlines →

My Secrets to Getting More Writing Projects Completed (Without Sacrificing Quality or Working Weekends)

Gig Economy

Jessica Mehring May 3, 2021 As a technology copywriter and strategic consultant, I’m often asked how I manage multiple big clients with such a small team — especially since I personally manage each client relationship and do most of the writing. The answer isn’t as complex as you might think. And it doesn’t involve 80-hour … Continue reading My Secrets to Getting More Writing Projects Completed (Without Sacrificing Quality or Working Weekends) →

Blog Writing Tips for Becoming an Expert in Your Industry

Blogging Tips

Diane H. Wong April 16, 2021 The first step to having a successful blog is to become an expert in your writing. This is possible by being a thought leader. There are plenty of competing blogs on the web that cover similar topics to your own, so what are you going to do to make … Continue reading Blog Writing Tips for Becoming an Expert in Your Industry →

9 Tips for Writing Irresistible Blog Post Titles

Blogging Content

Céillie Clark-Keane April 12, 2021 Blog post titles are hard. You need to communicate a lot of information and capture the attention—and the clicks—of your audience, and you only have so many characters to do it. That’s why I’m sharing nine tips for stronger blog post titles here: Avoid words that sound like spam Check … Continue reading 9 Tips for Writing Irresistible Blog Post Titles →

6 Mistakes to Avoid When Writing a Brief

Writing Guide

Jonathan Crossfield February 22, 2021 A bad brief can handicap a project before it starts, wasting time and money while risking the quality of the completed deliverables. A brief isn’t just about documenting what you want from the agency or contractor; it should also provide them with the key information they need to begin the … Continue reading 6 Mistakes to Avoid When Writing a Brief →

How to Find Legit Freelance Writing Jobs

Job Search

Marc Andre February 12, 2021 StartupStockPhotos / Pixabay With an increasing number of people looking to work from home, freelance writing is one of the most attractive options available today. There are opportunities to write in all different industries or niches, so it’s possible to use your existing experience by writing about topics that you … Continue reading How to Find Legit Freelance Writing Jobs →

The Power of Outsourcing for E-Book Writing

Outsourcing

Michael Marchese February 3, 2021 E-books offer your company an opportunity to showcase deep knowledge and expertise in one topic area, and they can be a key tool for generating qualified leads. The challenge for many marketing teams (both big and small) is finding the time to research and create long-form content on a topic … Continue reading The Power of Outsourcing for E-Book Writing →