Tag Archives: Trump

Still Wondering How Trump Won? Try Psychographic Targeting

Commentary Still Wondering How Trump Won? Try Psychographic Targeting by Kaila Colbin, Featured Contributor, February 3, 2017 You wake up, yawn, stretch. Pick up the phone. Check Facebook. “Like.” “Like.” “Like,” again. After 10 “likes,” Michal Kosinski knows you better than your work colleagues. After 70, he knows you better than your partner does, including … Continue reading Still Wondering How Trump Won? Try Psychographic Targeting

Election 2016: Donald Trump and Hillary Clinton are failing at mobile

Columnist Josh Todd reflects on how the US presidential candidates could do a better job of utilizing mobile technology to engage their respective bases. Josh Todd on November 3, 2016   Politicians have always been scattershot in their outreach to voters. Presidential candidates distribute thousands of colorful lawn signs to be placed in yards across … Continue reading Election 2016: Donald Trump and Hillary Clinton are failing at mobile

A studded sheath dress or a crystal ball? How a tweet from Ivanka Trump illustrates affiliate marketing’s future

Columnist Adam Weiss shares four ways affiliate partnerships are designing the future of influencer marketing. Adam Weiss on August 5, 2016 at 10:00 am Ivanka Trump is an Executive Vice President of The Trump Organization, founder of her self-titled fashion line, a media mogul with her IvankaTrump.com content site for working women and an activist … Continue reading A studded sheath dress or a crystal ball? How a tweet from Ivanka Trump illustrates affiliate marketing’s future

Local businesses trump big businesses when it comes to delivering on-site updates

Columnist Myles Anderson shares the results of a recent BrightLocal survey about the impact of on-site SEO on rankings for local businesses. Myles Anderson on July 27, 2016 at 1:15 pm At BrightLocal, we often focus our research on external SEO factors, exploring the effects of and opinions towards citations, reviews, Google My Business and links. … Continue reading Local businesses trump big businesses when it comes to delivering on-site updates

Trump That: Social Media Lessons From The US Presidential Campaigns

By Melissa Duko  July 27th, 2016 Social media is playing a transformative role in this presidential election. Donald J. Trump and Hillary Clinton are heavily utilizing social media platforms to connect with voters. And it’s working. Millions of people follow Trump and Clinton on Facebook, Twitter, Instagram, and the numbers are growing every day. Via … Continue reading Trump That: Social Media Lessons From The US Presidential Campaigns

The Donald Trump Guide to Thoughtless Email Marketing

by Todd Grennan July 11, 2016July 11, 2016 When it comes to effectively reaching your customers with email outreach, there’s a new guideline that marketers should take to heart: whatever Donald Trump is doing, do the opposite. Last month, following media reports that Trump, the presumptive Republican presidential nominee, had fallen significantly behind his Democratic … Continue reading The Donald Trump Guide to Thoughtless Email Marketing

The Trump Factor: What Your Business Can Learn From Donald Trump’s Wild And Wacky Campaign For President

Brands should take a page from Donald Trump and other candidates who are using social media to capture the attention of their audience, says columnist Jason Warnock. Jason Warnock on August 18, 2015 “Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. Donald Trump has surged to the … Continue reading The Trump Factor: What Your Business Can Learn From Donald Trump’s Wild And Wacky Campaign For President