Tag Archives: Salience

Moz Develops Measurement For Brand Strength And Salience

Moz Develops Measurement For Brand Strength And Salience by Laurie Sullivan @lauriesullivan, August 7, 2023 Moz developers have created a “first-of-its-kind” metric that can measure brand strength and salience. The company on Monday released the measurement platform at its annual conference, MozCon. Brand Authority — the name of the platform now available in Moz Pro … Continue reading Moz Develops Measurement For Brand Strength And Salience →

What Is Brand Salience? (And How It Helps Your Business Grow)

Branding Engagement

Alejandra Zilak December 2, 2021 When it comes to branding, there’s a certain level of je ne sais quoi that top companies ooze from their pores. Netflix, Facebook, Starbucks, Pepsi, Google. No matter where in the world you are, you instantly recognize them. And upon further inspection, it’s clear to see that there’s a lot … Continue reading What Is Brand Salience? (And How It Helps Your Business Grow) →