There’s a social media shakeup, and while organic social content seems to be in the cross-hairs (ahem, Facebook), ClickZ speakers pointed out that paid campaigns are also being impacted by these trends. Jay Hawkinson, the Senior Vice President of Emerging Products at SIM Partners, started by addressing the elephant in the room: Organic social content … Continue reading Get more out of your paid social media marketing: Tips from #CZLNY
“I’m going to put in a plug for organic right now, but if you look at a search result page, there is a lot of real estate to own. Content crops up in a lot of spaces,” said Eugene Lee, kicking off ClickZ Live’s Attract, Engage, Convert: Smart Paid Media Tactics session. It’s clear that … Continue reading PPC & paid media: Is your content paying off? #CZLNY
Paid Social Media Marketing as a 2014 Game-Changer The marketing experts at Graphic D-Signs, Inc. make a point to educate small business owners in all aspects of marketing. When it comes to social media, the agency’s team has some informed predictions for just what way the industry appears to be going. Read more on Promotion … Continue reading Paid Social Media Marketing as a 2014 Game-Changer
