Tag Archives: Outpacing

Analyst Sees Microsoft Bing Search Outpacing Google Search Revenue Within 3 Years

Analyst Sees Microsoft Bing Search Outpacing Google Search Revenue Within 3 Years by Laurie Sullivan  @lauriesullivan, July 21, 2023 Microsoft’s development of its own version of Google’s Performance Max platform, as well as rebranding the PromoteIQ retail media platform and Xandr ad tech into a suite of applications under the Microsoft Advertising banner, has prompted … Continue reading Analyst Sees Microsoft Bing Search Outpacing Google Search Revenue Within 3 Years

IAB: Why Original Content Creation Is Outpacing TV Production Investment

IAB: Why Original Content Creation Is Outpacing TV Production Investment by Laurie Sullivan  @lauriesullivan, October 11, 2022 Privacy implications, the creator economy, augmented reality and shopping in the metaverse are all part of the Interactive Advertising Bureau’s report released Tuesday, which explains the changes the industry will experience in the next few years. Original content … Continue reading IAB: Why Original Content Creation Is Outpacing TV Production Investment