Is Nielsen’s Audience Measurement Makeover What Marketers Need? by Maarten Albarda , Featured Contributor, December 11, 2020 Nielsen announced a major do-over of its media measurement and tracking platform this week. David Kenny, Nielsen’s chief executive officer and chief diversity officer, called it “a single cross-media solution to drive comparable and comprehensive metrics across all … Continue reading Is Nielsen’s Audience Measurement Makeover What Marketers Need? →