Tag Archives: Lead

Integrate lead generation solution now works with Facebook Lead Ads campaigns

The lead generation platform is expanding its social integrations since adding a LinkedIn native connector last November. Amy Gesenhues on February 28, 2019 Integrate, an automated lead generation platform, launched its latest social connector: a Facebook integration that automatically feeds leads from Facebook Lead Ad campaigns into a brand’s CRM system. Why you should … Continue reading Integrate lead generation solution now works with Facebook Lead Ads campaigns →

A Complete Guide to Using Infographics for Lead Generation [Infographic]

Leads Generation

James Patterson — February 20, 2019 — February 20, 2019 Lead generation has become increasingly challenging over the years, and it remains as one of the most critical tasks of a marketing professional. As far as tactics go, 93% of B2B companies agree that content marketing is the way to go—it attracts more leads versus … Continue reading A Complete Guide to Using Infographics for Lead Generation [Infographic] →

What does online lead generation look like in 2019?

Leads Generation

A good campaign uses optimized forms (the result of user testing), well-designed chatbots and a data processing strategy that provides useful insights. Alex Birkett on February 19, 2019 If you ignore the noise and trends that arise each year (and the predictions, so many predictions), the simple truth is that most marketing activities are fundamentally … Continue reading What does online lead generation look like in 2019? →

5 Facebook Lead Ad Examples to Learn From and Copy

Facebook Advertisement

Brad Smith — January 30, 2019 Follow @bsmarketer — January 30, 2019 Facebook lead ads seem awesome in theory. But look tricky in practice. It often seems easier to simply stick with the same old landing-page-based campaigns. Why deviate from the norm when the norm works just fine? Because it doesn’t always work, that’s why. … Continue reading 5 Facebook Lead Ad Examples to Learn From and Copy →

What is a Product Qualified Lead?

Product Management

Jenny Traster — January 28, 2019 — January 28, 2019 You’ve probably heard of MQLs and SQLs — but what about a PQL? A PQL is a product qualified lead or any lead who’s experienced true value with your product through a free trial or a freemium model. Businesses – specifically SaaS ones – that … Continue reading What is a Product Qualified Lead? →

The Face Of Lead Generation For Healthcare

Leads Generation

The Face Of Lead Generation For Healthcare by Chris Byers , Op-Ed Contributor, January 23, 2019 Patients are now true consumers of healthcare, shopping for the best price and the highest ratings. Now more healthcare marketers must master advanced marketing techniques that historically have been a tool used by retail, sales and services. Let’s take … Continue reading The Face Of Lead Generation For Healthcare →

To Lead & To Mislead: Common Misconceptions About Being in Charge

Leadership Skills

Ellie Batchiyska — January 9, 2019 Follow @ElitzaBee — January 9, 2019 Management. What we all strive for in some form or another. We desire to be promoted within our companies, to form and manage our own businesses, to have control over household activities. Whether it’s managing children, finances, or a staff, it’s a notorious … Continue reading To Lead & To Mislead: Common Misconceptions About Being in Charge →

Fundraising for Kids – How (and Why) to Use it for Lead Generation

Leads Generation

Matt Simpson — January 3, 2019 Follow @mattymow — January 3, 2019 Kids are awesome. My 8yo son plays soccer on a local club team here in the US. With my background and experience in digital marketing, my mind races any time we start exploring ideas for fundraising for his team or any of my … Continue reading Fundraising for Kids – How (and Why) to Use it for Lead Generation →

Lead Nurturing Program Strategy Tips

Lead Nurturing

Emily Thornton — November 26, 2018 — November 26, 2018 Free-Photos / Pixabay The term “nurture program” can have different meanings to people across, and even within, organizations. While some marketers may use the term to refer to a series of “drip” emails that a group of leads receive in a row, it can also … Continue reading Lead Nurturing Program Strategy Tips →

Lead Generation for B2C: What You Need to Know Now

Leads Generation

Dave Orecchio — November 20, 2018 Follow @HighTechMKT — November 20, 2018 What is lead generation? Lead generation is a method of identifying, attracting, and converting people unfamiliar with your business’s products or services to potential customers. It is accomplished by providing valuable information that gives these prospects as an incentive to provide you with … Continue reading Lead Generation for B2C: What You Need to Know Now →