It’s never too early to start planning your holiday marketing strategy. Contributor Giovanni Strocchi takes a look at how marketers can boost brand loyalty and sales by tapping into consumers’ emotions. Giovanni Strocchi on April 3, 2017   From tears of joy to smiles of sadness, the holiday season can be an emotional rollercoaster for … Continue reading Start thinking now about how to tug at the heartstrings of your holiday shoppers →