The updated guidelines aim at making in-game ad measurement on par with other digital media. Chris Wood on September 6, 2022 IAB announced the finalization of Intrinsic In-Game Advertising Measurement Guidelines 2.0, a joint effort between the IAB Experience Center, the IAB Tech Lab and the Media Ratings Council. This project is the first update … Continue reading Updates finalized for IAB intrinsic in-game ad measurement guidelines →