CIMM Day 2: Will Multiple Currencies Require A Currency Converter? by Tony Jarvis , Op-Ed Contributor, February 18, 2022 Day 2 of the Coalition for Innovative Media Measurement (CIMM) summit continued with industry leaders expounding on “converged TV measurement and data,” but the focus shifted to the need for currency equivalences and how they might … Continue reading CIMM Day 2: Will Multiple Currencies Require A Currency Converter? →