That question might mean many different things, but it’s a critical question businesses must ask when evaluating marketing tech. Tony Byrne on October 29, 2021 Before becoming famous for Trump lip-synching, the comedian and ex-Googler Sarah Cooper published a great book about how to sound impressive during meetings, and among the top-ten pieces of advice she doles out is to ask, … Continue reading “But Will It Scale?”
Brian Basilico January 16, 2021 Today I want to talk about the word “YES”. Now the word yes alone is a very positive word but, a lot of times the word yes has an addendum to it such as yes and, or yes but. Today I want to help you know when you should be … Continue reading ‘Yes, And’ vs ‘Yes, But’ – When to Let Go of Your Buts
Liz Kislik — October 21, 2019 Follow @lizkislik A dear client and I were having a call the other day, discussing some development that one of his subordinates needed. “I’m going to tell her that this is good,” he said, “but I need her to do these other things as well,” and he laid out … Continue reading Here is a New Way to Stop Saying “But”
Denise Carney-Jones — May 5, 2017 — May 5, 2017 How many times have you heard that? The digital space offers great opportunity for tracking and measurement, but it is important to look beyond the surface. Objectives for display ads and paid search are not typically to interact with the ad itself, but to ultimately … Continue reading “But Our Click-Through Went Up 35%” – Looking Deeper at Optimizing Your Web Experience
